Succor Jeans is a made up brand created by myself, targeting women between the ages of 18-27. The task of this project was to create a company and come up with all of the branding material. Succor Jeans was created based on my own experience , and other women I've crossed paths with that have trouble finding the perfect fitting jeans. The goal of the brand is to be a line of jeans that intend to be an "everyday jean". The most important values of the jeans are comfort, being able to move freely and confidently in a pair of jeans that fit perfectly in width and length proportions.
PROCESS WORK OF SUCCOR LOGO
STORE FRONT SIGNAGE
PHOTOGRAPHY: ZAKIA ROWLETT, MODEL: TAHIRAH, INSTAGRAM: SUMIVIMUS