Advertising Portfolio By:Akshay

Sell and Spin

A History of Advertising

  • Advertising:Which means notified
  • Grabbing Attention
  • It motivates people
  • $450 Billion Dollars Worldwide annual spent on advertising (20 Years Ago)
  • Ads are Almost Everywhere on Earth
  • Creates Desire
  • People see at least see 3000 adverts a day (20 Years Ago)
  • Coca Cola is second most recognized word on earth due to advertizing.
  • Leo Barret Created personalities as products.For Example:Tony The Tiger
  • Marlboro is a Cigarette company which has created a personality called the Marlboro Man.Which also contributed to Marlboro county.Which made the cigarette sell so much more in fact the sales increased by 3000%.
  • The worst advertising company was Ford,Edsel.The company paid quite a lot of money for the advertising but in the end.People saw the ad more and nobody liked it because it was not a good looking car.
  • The more people look at ad's the more people understand these ad's.
  • Advertising started around 3000 years ago.People have seen Ad's in Pompeii on Sporting contests and Theaters.
  • The first English advert was in the 1480's.

Glossary

Media Saturation

When we are bombarded with adverts...3000 a day according to the documentary and that was over 20 years ago!

Branding

What a product represents(lifestyle,personality,etc.....)

Objectification

The seeing and/or treating a person usually a woman,as an object.In the representation of women,this is often sexual objectification.

Gender Roles

For women roles are often limited to housewife or sex object.For men roles are often represented as the breadwinner and being served by women.

Dismemberment

Cropping and fragmentation of the female body in media images which encourages objectification.Often this is the legs or parts of the torso.

Female Representation in Advertising

What are the links with women objectification,pornography and pressure faced by young women via social media?

Male Representation in Advertising

Metrosexual

A neologism to represent a changing economic trend in male shopping and representation dating from the 80's.

Spornosexual

A neologism (a made up word with sport + porn + metrosexual).

The metrosexual has passed and is evolving.

Lumbersexual

A lumber-sexual or urban lumberjack is a man who has adopted style traits typical of a traditional lumberjack, namely a beard, plaid shirt, and scruffy hair, substituting otherwise clean-cut and fashionable style choices.

Abercrombie and Fitch Case Study

Aryan Propaganda

Aryan propaganda is a representation of a racial typed man.There were certain physical features needed to be in the Aryan stereotype.

What sort of range of colours is used? Light, dark, bright, subdued, autumnal, bold, pastel? What word describes it best?

Mainly gray and dark colours and the best words that describe it is sexual words

What is the most important visual element in the composition? What else is important?

His muscles and almost half of his body is shown.I would say this picture is metro sexual because it shows it in the picture that it is old.

What type of camera shot is used?

The camera shot used is high level because it shows the top of the body and it is quite far away.

What typefaces or fonts are used?

I think the font used in the picture is areal.

Has the image been heavily edited?

I don't think the image has been heavily edited but it has definitely been edited because the background is currently black and white.But the body of the man is probably not edited.

What is the effect of the colour scheme? What CONNOTATIONS do these colours have? Who will they (stereotypically) appeal to?

This picture will probably appeal to few girls and quite a'lot of boys because they might want to like like this man in the photo.

Sell and Spin Notes (Part 2)

How did he attract an audience?

There was a man on the advert which looked really handsome which made many people want to watch the advert.Also the USP which means unique selling proposition which also also one of the reasons.There was also a way you could make people which was by annoying them.

Advertising regulation refers to the laws and rules defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health-related ads are regulated the most. Two of the most highly regulated forms of advertising are tobacco advertising and alcohol advertising.

What does this advert advertise:I advert shows cigarettes and chocolats

What are the claims:It claims that it is good for the body and makes you feel good and that is the total opposite of what cigarettes can do to you.

What are the images portraying:It shows that they are having happy lives no matter what.

Advertising Regulation Task

1)They are trying to protect the female people from not putting on to much clothes because this would improve the male gaze and there are many male's on earth at this moment.

2)Tobacco and alcohol are the most strictly regulated and I would imagine that condom ad's are also really strictly regulated because they don't want many people to see these ad's

3)I would say adverts definitely need to be regulated because they don't want kids who are below ten looking at a ad directed to teenagers.

Ten Rules For Adverts

1)No showing ad's for teens on a family channel or a kids channel.

2)No adverts showing sexual products are allowed on road.

3)No showing controversy showing in the adverts.

4)Never show inappropriate body parts.

5)Don't put up any ad's that are inappropriate for kids in public streets.

6)Do not offend any race or human in the ad.

7)Do not show to much of any humans body.

8)Ad's must not mislead view

9)

10)No showing sexual positions.

Benetton Controversial Ad's

Would they pass your set of regulations?

They would definitely not pass the rules because they show to much of the body and it is not appropriate for kids because it shows almost the full body of the women.I would say the ad with the kid and the disease is also very offensive because it makes the kid feel lonely and sad.

Would you ban them?

I would definitely ban few of these ad's because they are really inappropriate for kids and also could be really offensive to the people in the ad.

Why was this film banned?

1)It is way to scary and makes kids freak out.I think every kid who watched these adverts would either turn of the TV or just freak out.

2)The reason why they banned this is because they have used alcohol and it is not appropriate for kids and people because it might encourage people to have some too.

3)They might have banned the valentines day ad because it shows sexuality and it might not be appropriate for kids in year seven because they might take it as a joke or it might make people uncomfortable.

Money Super Market

The man was wearing almost no clothes and the clothes he was wearing were women clothing.There were 1513 complaints.Although it was not upheld.

Protein World

It had 380 complaints and it was not upheld and it has a lady in her bra and it makes the ad very sexual.Luckily the ad did not affect anyone's life.

Questions on She Objects

What is the problem that this campaign is seeking to address?

They show that girls get teased on their appearance and that they are not feminine enough so they are trying to say that they are

How is the organisation trying to do this?

They are trying to teach everyone about this so they have made it a school curriculum in secondary school level.

How are the various films part of a wider campaign?

Advertising Agency

Advertising Agencies Have Clients: what is the purpose of a pitch in the agency/client relationship?

The usual way an agency gets work is through a pitch. A pitch is an audition, with the client giving a brief to a number of advertising agencies, and choosing the one that best resolves the brief.

Everything is Problem/Solution Driven: Explain who has the problem and who comes up with a solution in the context of the agency/client relationship?

The client is there to present the agency with its problems, and when it needs solutions. The types of problems and solutions vary greatly depending upon the client’s business and the ad agency’s area of expertise.

The Process of Creating Advertising Campaigns: Create a flowchart to represent the process involving the client, the account manager, the creative team and the creative director.

The account manager (and team) meets with the client to identify the problem that needs to be solved.

The account manager writes a creative brief based on that problem. This will include competitive analysis, research, the assistance of the planner and/or creative director, and eventually, sign off from the client.

The account manager briefs the creative team and includes a timeline, budget, proposed media and other factors.

The creative team works on the project for several days (or weeks if they’re lucky) and brings the first round of ideas to the creative director.

The creative director will cull the ideas that are not working, and direct the team to explore the good ideas.

My Favorite Role

I think I would like to be the Account Planner because it sounds like and interesting job and I would like to do the research because It would be nice and also it would be fun to research because it has a really nice research.Also it would be nice thinking of ideas for the advert and fun being creative.

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