Dual Responsibility Model Legend clifford-robertin

Dual responsibility theory - "Revision of social responsibility theory delineating a role for fiscal, as well as social, responsibility in news decision making"

Social responsibility is the theory of the press. "It emphasized the need for an independent press that scrutinizes other social institutions and provides objective, accurate news reports,"

News is not free. For news organizations to stay in business they need to make some type of financial gain. This is done by Ad revenue which comes from views on their website or from people buying the newspaper.

The independent press are meant to be the voice of all the people not just the elite group or groups that had dominated national, regional, or local culture in the past. Social responsibility almost forces the press to work for the people rather than have its own agenda.

"Fake news is a type of yellow journalism that consists of deliberate misinformation or hoaxes spread via the traditional print or broadcasting news media or via Internet-based social media."

"Clickbait" content typically found on the internet with the main purpose of attracting attention and visitors. This is done today on social media by even credible news sources in an attempt to attract readers and viewers. typically clickbait involves sensationalized headlines or summaries that require clicks and further reading.

Fake news is a way for current news companies to increase their financial revenue by releasing sensationalized articles and headlines that get readers to visit their website or purchase their newspaper. By doing this, the company can then increase its ad revenue due to having more internet traffic or paper sales.

Twerking, CNN, and Onions

In 2013 CNN published an article on CNN.com titled "Miley Cyrus Twerks It Out At MTV VMA's". This was put on CNN's main page as the top headline and story, rather than reporting on other world and national news.

The Onion is a satirical news agency founded in 1988 that started out by being a print publication but a website was lunched in 1996.

The Onion called out CNN and released an article that was titled "Let Me Explain Why Miley Cyrus' VMA Performance Was our Top Story This Morning". The article poses as one of the CNN writers and highlights that CNN only released this article to get more "clicks" to make more money.

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