ASOS Mobile App
ASOS is notorious and famous for it's purely online presence.
Through their free mobile app, the user has access to the exact same content and features as on the website, however formatted in a convenient manner to fit the small phone/tablet screen.
In ASOS' case, the mobile app has greatly aided sales
In fact, in October of 2016, ASOS reported a 26% rise in sales and mainly attributes it to their mobile app. According to CEO Nick Beighton,
“We now have more than 10m active installs of our app, with 7.5m new downloads during the financial year. On average, ASOS customers shop on the app eight times a month, spending more than 70 minutes online during that time. As a result, 66% of traffic now comes from mobile devices and 51% of orders are now being placed on our mobile platforms.”
The reason why is because this boom happened only last year (2016) and not before is because ASOS completely remodelled their Android and iOS app from scratch. Users now benefit from a cleaner, more modern homepage design, as well as as improved image quality and the new "Catwalk function", which shows a short video of a model wearing the product on a catwalk. For iPhone 6S and higher, there is an integrated 3D touch feature too.
Android users benefit from all of the above, with the surplus of having location-based purchases and website access, meaning that there is no longer a need for third-party proxy's to change the language, rendering the customer experience far more responsive.
ASOS Your Wardrobe App
ASOS additionally has an app for it's ASOS Marketplace venture, ASOS Your Wardrobe. ASOS Marketplace consists of a catalogue of independent clothes designers from across the globe as well as vintage boutiques, making it like an online version of a vintage second hand store or flea-market. ASOS Your Wardrobe enables users to save items from these independent designers and vintage boutiques into sets, allowing them to piece together outfits all within one app.
SaaS: CRM, SCM, ERP
SaaS platforms warehouse management, stock control and distribution systems.
To maintain Customer Relationship Management well, ASOS is using Smart-FOCUS which is an international marketing software company with more than 300 worldwide customers that empowers marketers with the intelligence to drive high performance multi-channel campaigns and customer relationships.