The marketplace very is busy and noisy. It's a challenge to set yourself apart and conduct business with so many options and choices compounded with technology. It's no wonder consumers tune a deaf ear to overloaded sales pitches and presentations. So what do we do to set ourselves apart from the crowd?
Well, it may seem old fashion and low tech but the answer is rather simple - "help people get what they want" by talking to them like a human being and being a little transparent. This is done by establishing trust, asking quality questions, listening to learn rather than responding, and then offering practical solutions that make sense. Who you are is the VALUE to the marketplace, not some product or service. People most likely will do business with you if they like you and you're genuinely interested in helping them solve their dilemma.
For example, you can offer value by:
- Saving people time
- Saving people money
- Systematizing processes
- Solving a complex problem
- Optimizing Processes