Golden State Warriors Understanding the marketing environment

The Golden State Warriors are one of the best teams in the NBA currently and are still doing well. They are located in Oakland, California. They have two former MVPs playing; Stephen Curry and Kevin Durant. The team used to be the Philadelphia Warriors, but then was relocated to Bay Area. Their mascot is Thunder. The home jerseys are white and away jerseys are blue.

Stephen Curry (30) and Kevin Durant (35)
Draymond Green (23) and Klay Thompson (11)
Cleveland Cavaliers
Los Angeles Lakers
Tiger Woods

Economic Factors

Comparing Oakland, California to Minneapolis, Minnesota

Meal, Inexpensive Restaurant 15.00 $ 13.00 $ -13.33 %.

Meal for 2 People, Mid-range Restaurant, Three-course 70.00 $ 50.00 $ -28.57 %.

McMeal at McDonalds (or Equivalent Combo Meal) 7.25 $ 7.00 $ -3.45 %.

Technology Effects

More people are becoming fans and becoming apart of their "Dub Nation". They have many people who dislike them, but there are MANY fans who support them and cheer for them. The Warriors are getting more and more publicity every game and still becoming a bigger franchise.



During one of the Warriors games a women was dancing very hard and they called her "Warriors Dancing Queen". She was invited to a photoshoot with NBA Players such as Stephen Curry and Klay Thompson. She shows a good example to women to have fun and dance away at games!

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