COLDWELL BANKER KOETJE

MARKETING PLAN

Focusing and devoting time to what works in today's market

TRADITIONAL ADVERTISING

Flyers

Flyer distribution will work to your home's advantage several ways: electronically through email, a flyer box on the for sale sign, and by presenting them to other agents representing buyers.

For Sale Signs

A sign in front of your home attracts those who are driving around

It is helpful for those who are searching for your home via GPS, mobile device and/or map

They make your home stand out and easy to find

Home Staging

We want to help you sell your home fast, effectively and for the right price

Staging the home to sell is something that our well seasoned, expert agents know how to do!

Placement of furniture, curb appeal and more will be provided to help achieve the best presentation of your home

Professional Photos

Photos of a home help draw in potential buyers. A checklist will help guide you to what needs to be done for a hassle-free photo shoot.

The photos will look stunning when promoted online as well as in print

And your home will look immaculate and desirable to buyers

HOME TOURS

Home Exposure to the Professionals

OFFICE TOURS - Your home will be presented to other brokers in our office, not just by description or by the professional photos but also by a tour. Our office takes the time to go out and see every new listing so that we are informed about what is on the market.

Connecting with other agencies and other members of the team is an important way to increase the exposure of your home to buyers working with other brokers

MLS TOURS - This tour allows the same opportunities the office tours do but on a wider spectrum. Your home will reach a broader audience of real estate professionals that have prospective buyers, who may be looking for a home or property just like yours.

SOCIAL MEDIA

YouTube

A video tour of your home will be uploaded and displayed on the Coldwell Banker Koetje Real Estate channel, as well as Coldwell Banker's "On Location" channel which allows people to search for homes within a specific area.

facebook

Coldwell Banker Koetje Real Estate maximizes the visibility of the posts for your home by studying and monitoring the trends of facebook traffic for our demographics. Visibility will also be maximized by the "sharing" and tagging of your home's post.

Video will be used whenever possible to help promote your home - directing viewers to your 3D tour or a walk through of your home.

Twitter

Photos of your home will be posted via tweets that will lead back to the single property website for your home. Maximum exposure of your home will be reached with trending hashtags to meet the audience for the buying market.

Instagram

With over 500 million users, Instagram is the perfect place for your home to get noticed. We will share unique photos and videos of your home on this aesthetically, fun, easy to use channel.

SINGLE PROPERTY WEBSITES

YOUR HOME WILL BE DISPLAYED IN THE BEST WAY POSSIBLE. POTENTIAL BUYERS WILL BE DIRECTED TO YOUR HOME'S OWN WEBSITE FROM A VARIETY OF LOCATIONS, SUCH AS SOCIAL MEDIA AND EMAILS.

Features:

Property type, lot size, year built, roof type, property subtypes, MLS#, new construction, and number of rooms.

Maps

Shows the Google map location of your house

Brochure

Your single property website gives the option to download and print your home's brochure

Photos

Offers a slideshow of your home's interior, exterior, and other photographs, if available

Follow Listing

Buyers will be notified of price changes, status, open houses, etc.

RAPID RESPONSE

ANYTHING FASTER WOULD REQUIRE MIND READING!

Listing your property with Coldwell Banker Koetje Real Estate puts you at a tremendous competitive advantage! When site visitors have questions about your listing on our site, they'll get answers - FAST. The Coldwell Banker Online Rapid Response system enables us to respond to an inquiry about your property listing in minutes.

IT'S A MORE EFFICIENT WAY TO MARKET YOUR HOUSE ONLINE

COMPANY WEBSITE

92% OF HOME BUYERS USE THE INTERNET IN THEIR HOME BUYING PROCESS. COLDWELL BANKER KOETJE REAL ESTATE UNDERSTANDS THE IMPORTANCE OF BEING PRESENT IN THE INTERNET WORLD. WE HAVE A TOP-NOTCH, SEO & SEM TARGETED WEBSITE

CBKoetje.com

Our website is Mobile Enabled

Allows prospective buyers to get notifications on homes they like

Has a Featured & New Listings section for Whidbey Island, Anacortes and surrounding area homes

And a Property Search by type, land, commercial, residential, farm, manufactured, condos, multi-family, area, county, city, neighborhood, price, open houses, bank owned, timeshare, common property feautures, year built, acreage, home style, waterfront, & more...

THE WORLD OF DIGITAL

THE WORLD WE LIVE IN TODAY IS A DIGITAL ONE, SEARCHING FOR A HOME IS NO DIFFERENT

Online searching maximizes the ability to compare and contrast homes on the market by selected features. Most of which is done before the buyer connects with a real estate broker.

Information Sources Used:

  • 88% Online website
  • 87% Real Estate Agent
  • 50% Mobile or tablet website or app
  • 48% Yard sign
  • 44% Open House
  • 26% Online video site

Online Tools Found Useful:

  • 83% Photographs
  • 79% Detailed property information
  • 41% Interactive maps
  • 40% Virtual tours
  • 37% Neighborhood information

3D & VIRTUAL REALITY HOME TOURS

THIS CUTTING EDGE TECHNOLOGY IS JUST ANOTHER TOOL THAT WE ARE OFFERING OUR BUYERS AND SELLERS IN ORDER TO SELL HOMES MORE EFFICIENTLY.

ENGAGES POTENTIAL BUYERS TO EXPERIENCE THE HOME AND SPEND TIME EXPLORING. IT WILL GENERATE MORE INTEREST AND VIEWS OF YOUR PROPERTY. IT BROADENS THE REACH OF YOUR HOME BY ALLOWING BUYERS WHO AREN'T LOCAL TO SEE THE HOUSE FROM WHEREVER THEY MAY BE .

AND IT'S JUST PLAIN COOL!

3D VIRTUAL TOURS

MOBILE AND TABLET ENABLED

VIRTUAL REALITY

3D TOURS CAN BE VIEWED IN VIRTUAL REALITY WITH ANY VR GOGGLES OR GOOGLE CARDBOARD

REAL ESTATE WEBSITES

YOU WILL FIND YOUR HOME LISTED ON MANY REAL ESTATE WEBSITES, PROMOTED WORLDWIDE

You can see below the 6,980 results Google produces for one of our listings

Created By
Lee Ann Mozes
Appreciate

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.