The current logo definitely needs a refresh. Right now the "hook" looks more like a bicycle pump, and the ribbon and script should be simpler. The company seems to be family oriented and they seem to have a good sense of humor (note their cheese they called Ewe Calf to be KIDding Blue). They have won several awards for their cheese and are very proud of it. I think that they are trying to portray themselves as award winning and classic, but I think that can be achieved in a different way. Their current location is Mineral Point, WI and they are frequent vendors at the Dane County Farmers Market.
Working Ideas Hooks Cheese Co. Tagline:World Champion Cheese Makers
Things to do:
Continue packaging options
snapchat filters for when they are at the farmers market