The current logo definitely needs a refresh. Right now the "hook" looks more like a bicycle pump, and the ribbon and script should be simpler. The company seems to be family oriented and they seem to have a good sense of humor (note their cheese they called Ewe Calf to be KIDding Blue). They have won several awards for their cheese and are very proud of it. I think that they are trying to portray themselves as award winning and classic, but I think that can be achieved in a different way. Their current location is Mineral Point, WI and they are frequent vendors at the Dane County Farmers Market.
INSPIRATION
Logo Inspiration
Font Inspiration
sketches
Working Ideas Hooks Cheese Co. Tagline:World Champion Cheese Makers
possible Branding
Things to do:
Continue packaging options
create instagram
snapchat filters for when they are at the farmers market