Adobe's Advertising Stack What's new and why it matters

Why does the Ad Stack matter?
  • Audience, Media, Creative deliver experience¬†(AMO customers can access their creative directly from the AMO UI via asset sharing core services)
  • The Marketing Cloud ID (consistent and sequenced digital experiences across platforms)
  • TubeMogul acquisition means Adobe touches every programmatic advertising channel across DR and brand
Advertising Analytics and Insights change a business

With Analysis Workspace in Adobe Analytics, it's easier than ever for marketers & data analysts to uncover & action insights that slip through the cracks when paid ads are stuck in a silo.

With Advertising Insights, simply select the type of analysis you want to run & the portfolio you want to analyse - within seconds you have output in PowerPoint, giving you fully formatted charts & key analysis of the results for you to weave into a larger presentation or expand upon with additional insights about your business. The decks can even be white-labelled for your organisation.

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