Success in the Industry
Can it be obtained? The answer... Yes. But how?
Companies build their audience from their ideas, products and services, which is a step in the right direction, but this alone does not set them apart from the competition. According to Todd Henry, author of the book Louder Than Words, it takes more than this. Companies have to be unique and willing to take the road less traveled by. The industry will not thrive without new ideas and strategies. Innovators are what make any industry move forward.
Don't keep ideas to yourself. You never know what a new concept can bring.
Henry, Todd. (2016, March). Reaching for the Sky. The Canvas Magazine.