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Hello! And welcome to Pinkpuffin.com

I am Rósa, a middle aged social anthropologist who lives in Stockholm with my husband of more than 25 years and a nine year old son.​​​​​​​ PinkPuffin is the name I chose for my freelancing operation.

I am a social anthropologist with a PhD in Human-computer interaction from The Royal Institute of Technology, KTH in Stockholm and I have found my place in service design doing holistic design and/or user research.

If you want to get in touch you can always call or text me using +46 70 3759585 or e-mail me at rosa@pinkpuffin.com. You can also have a look at my LinkedIn profile. I am on Twitter, but I am not a very regular or consistent twitterer.

I plan and conduct research activities, talking to and observing people, getting to know them, understand what makes them tick and what makes them happy. Or mad.

I enjoy the documentation, analysis, finding patterns in the material and figuring out what to do with the patterns to make people's life a little bit better. Or more fun.

Sharing results with stakeholders and colleagues in the design process is a challenge that I, as so many others, have thought about a great deal.

What is most important is that the stakeholders and the design team participate in the research, analysis and synthesis to make sure the insights are firmly established in the organisation.

I use the mode of communication that works best for the task at hand and the recipients of the material. It can be personas and scenarios, user journeys, effect maps or something entirely new.

I have planned and conducted research around the globe, mainly in Sweden (på svenska), Europe, Asia and North America, on various subjects such as health care, disability, economy and finance.

Please get in touch so we can discuss how we can work together. You can always call or text me using +46 70 3759585 or e-mail me at rosa@pinkpuffin.com.

Pictures from research I conducted in Saudi Arabia, Singapore, Japan and the US.

Thank you for visiting! Don't hesitate to contact me. I am pretty nice (most of the time).

Again. If you want to get in touch you can always call or text me using +46 70 3759585 or e-mail me at rosa@pinkpuffin.com.

Created By
Rosa Gudjonsdottir
Appreciate

Credits:

Mostly my own pictures

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