This study is exploring the correlation between sports and the cognitive and behavioural development in children aged 3-10. Literature suggests a strong link between the skills developed in sports and the way children build friendships, their views on authority, and other behavioural traits. By using both online surveys and interviews, I have discovered some of the main connections and factors that affect children. In this process, 25 children between the ages of 3-10 - and their parents - were studied.
There are 5 main takeaways I have concluded from this research.
- Children have a strong desire to be in a group setting as opposed to being alone when playing sports
- There is a need for a positive coaching environment without a heavy emphasis on winning
- There is a need for a team environment where teamwork, having fun, and improvement are made a priority by both coaches and parents
- The most transferable skills seem to be respect for authority, perseverance, teamwork, and communication skills (as described by parents)
- All of the kids with very positive experiences in sports said that they want to continue to play sports, while many of the kids with less than positive experiences wanted to stop
Serena is an outgoing and creative fourth-year Professional Communication student, minoring in Public Relations. She is one of the Industry Leads for this year's Signify showcase. Serena grew up playing sports - which was the reason she chose sports as the topic for her capstone project. With a passion for beauty, wellness, and fashion, Serena is excited to be working at a boutique Public Relations agency that works primarily with these kinds of brands after graduation.