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Campaign toolkit

Girls Not Brides: The Global Partnership To End Child Marriage is excited to launch our Power to Girls campaign calling for action on child marriage. The campaign will include a whole variety of different activities and opportunities for you and your organisation to engage in.

This toolkit is for civil society working on child marriage. It will include step by step guidance on how to get involved in the campaign as well as a whole set of campaign resources and templates for your use.

Contents

1. ABOUT THE CAMPAIGN

2. GET INVOLVED

3. TOOLS AND RESOURCES

4. CAMPAIGN LAUNCH

5. NATIONAL CAMPAIGN MOBILISATIONS

ABOUT THE CAMPAIGN

Every year, millions of girls around the world are married before the age of 18. Child, early and forced marriage and unions* are forms of gender-based violence that hold girls back from education and risk their rights, health, safety and autonomy. We want to see a world where girls live free from child marriage and have the opportunities and the agency to achieve their dreams and decide their own future.

Our Power to Girls campaign calls for immediate action to end child marriage.

The end child marriage movement has created much progress over the past decade. Millions of girls enjoy greater freedoms, opportunities and powers to decide and direct their own lives. But much more needs to be done. We must accelerate progress and strengthen our joint efforts to end child marriage and ensure that this generation is the last generation where girls become brides.

Between September 2021 and March 2022, the Girls Not Brides Partnership will mobilise our global movement through the Power to Girls campaign. Together, we will show decision-makers the urgency behind this issue and call on them to act now. We need to remove barriers to girls’ freedom and agency and provide them with opportunities to make choices about their bodies, lives and futures. In our campaign, we will want to raise up girls’ voices and create space for them to harness their individual power and realise their potential. We want to see tangible commitments and accountability from decision-makers to ensure that ending child marriage is a political and financial priority going forward.

Let’s end child marriage, together.

*Throughout the rest of this toolkit, we use the term "child marriage" to refer to all forms of child, early and forced marriage and unions where either party is under the age of 18.

POWER TO GIRLS CALL TO ACTION

The Power to Girls campaign urges governments, donors, duty bearers, civil society, girls and communities, to make a Power to Girls commitment to ensure this is the last generation affected by child marriage.

We are calling for bold commitments that will be funded and actioned. We must come together to expand girls’ rights and mobilise communities. If we want to achieve an end to child marriage in the next decade we need commitments that:

  • Put girls at the centre of our efforts
  • Transform social norms
  • Focus on scaling successful programmes and initiatives to reach more girls
  • Support civil society movements to drive change
  • Bring about political and economic action to address child marriage

By making a Power to Girls commitment, you are telling girls everywhere that you are prioritising their futures and a gender equal world. As a movement, we will use the Power to Girls campaign commitments to hold decision makers to account for their promises.

You can find out how to submit your own commitment later on in this toolkit.

GET INVOLVED

This toolkit will take you through the three simple steps for taking part in the Power to Girls campaign.

Make a commitment

Join our global launch

Run Power to Girls activities in your country

TOOLS AND RESOURCES

Please use these tools and resources to raise awareness of the campaign on your social media, website, and on any other campaign materials you may develop.

Social media graphics: For anyone to use across the campaign on Twitter, Instagram, Facebook and LinkedIn.

Logo: Use the Power to Girls logo to brand your campaign materials and products.

  • Avoid placing the logo on top of a photo unless the photo has a solid dark background. If you need to put it on top of a photo, add a coloured backdrop behind the logo before placing on the photo.

Campaign information sheet: Share this short overview of the campaign with your networks and partners.

Email banner: Add the campaign banner to the footer of your email and link to girlsnotbrides.org/power-to-girls to help spread the word about the campaign.

Social media profile frame: Add these to your social media profile picture to amplify the campaign.

CAMPAIGN LAUNCH

POWER TO GIRLS VIRTUAL FESTIVAL

You are invited to join Girls Not Brides at our virtual festival on 30 September 2021 to launch the Power to Girls campaign.

This is our moment to come together under the campaign launch to share, learn and mobilise our powerful movement.

This full day of events will be an opportunity to network, learn how to set up your own national campaign action, and join different sessions to discuss solutions to child marriage.

The festival is open to all, from activists, to civil society, to governments. It will be hosted on Zoom, in English with simultaneous interpretation in French and Spanish, and feature events across different time zones and our social media channels. Register to attend, and follow us on Twitter to keep up-to-date on the latest festival announcements.

How can I show my support during the Power to Girls virtual festival?

As well as attending the virtual festival and joining the sessions you’re interested in, you can show your support on social media by making a Power to Girls commitment and sharing it alongside a downloadable social media asset. Don’t forget to use the #PowerToGirls hashtag and profile frame when you’re posting!

Find out how to make a Power to Girls commitment below.

MAKE A CAMPAIGN COMMITMENT

Make a commitment for your organisation or as an individual on what you will do to end child marriage. Our collective voices are essential to emphasise the urgency of this campaign. Every action and commitment matters.

Here are some examples of campaign commitments:

Civil society

"Our organisation will support Power to Girls through our work to promote girls’ rights, leadership, autonomy and agency. With our collaboration, we can end child marriage, together!"
"We will support Power to Girls by launching a national petition in October calling on our government to guarantee girls and adolescents access to their rights and address child marriage and unions."

Youth activists

"I will support Power to Girls urging my Parliamentary representative to speak out on child marriage reform acts this year. Because we should have the freedom to make choices about our bodies, our futures and our lives."
"I will support Power to Girls by organising an event with my community to raise awareness of the alternative options that must be open to girls. Power to Girls means breaking down barriers to my education, to my right to choose, to my future."

NATIONAL CAMPAIGN MOBILISATIONS

The Power to Girls global campaign will amplify international pressure on governments. But for them to really take action, we need to apply pressure on decision makers to make a commitment at the national level. This is where you can make a huge difference!

Launch your own national or local Power to Girls campaign mobilisation, or link to your existing work to end child marriage. Whichever you decide, we hope that the added publicity and pressure from the campaign on national decision makers will encourage them to make a commitment.

Below, we take you step-by-step through our recommendations, and provide you with the tools and resources to create national or local momentum. We’ve also shared the best ways to encourage public action to show governments the growing momentum to end child marriage.

CASE STUDY: PRATIGYA

Credit: Pratigya, campaign activities to gather commitments to end child marriage, August 2021.

This youth-led organisation from India has extensive experience working in their community, with a big focus on children and youth education. They work in 16 districts of Jharkhand. Their campaign includes actions at the community level in Ranchi (urban slums) and Khunti (tribal villages), and at state level, engaging political and religious leaders.

Since the start of their Power To Girls campaign in August 2021, Pratigya has gathered around 1,200 signatures to their pledge to Rise Against Child Marriage, through signage campaigns, and has also been raising awareness of the campaign via distribution of pamphlets and talks with decision makers. Pratigya is involving different stakeholders from various departments in their campaign, such as local authorities from Ranchi and Khunti who participated in the campaign launch. Pratigya works with children who were part of a poster making activity and have also been interviewed in a children’s radio show to talk about child marriage. Pratigya have also engaged political and religious leaders, who have recorded videos showing their support for the campaign and organisation’s work.

Credit: Pratigya, campaign activities to gather commitments to end child marriage, August 2021.

Getting started

What is your objective?

Before planning your activities or tactics, first consider the change you want to see through your campaign. What is the commitment needed in your locality to drive action on ending child marriage? Do you want your decision maker to make a commitment on a specific area, or are you happy for them to decide what to commit? Don’t forget, the more specific the commitment, the easier it is to hold them to account.

Who is the campaign target?

Once your campaign objective is set, it’s time to identify the individual or body you want to make this commitment. Who has the power to change the situation and make your Power to Girls campaign a success? Think about your access to this target and how realistic your commitment ask is.

Choose your partners.

We are much stronger when we work together. Joining forces with other civil society organisations in your country can help you amplify your campaign. If you are interested in finding out which other Girls Not Brides’ members are active in your country, there is a full list on our website or please connect with the Girls Not Brides team

Opportunities and timelines.

Are there any meetings or important moments for your campaign coming up? Are there existing campaigns your organisation can collaborate on to avoid duplication of work and efforts?

Contacting your decision maker

An important part of your campaign will be to engage your campaign target directly to ask them to make a Power to Girls commitment. Firstly, send a letter or email using our template.

Template advocacy letter

Use this template letter when reaching out to your local or national representative at any point during the Power to Girls campaign.

Tips for contacting your representative

  1. Think about how you will contact your target. Do you have contacts close to the target to support you in your outreach?
  2. Personalise the template letter to appeal directly to your campaign target. What are their political interests and what will encourage them to make a commitment on child marriage?
  3. Your message should have a clear call to action and outline how you will work with the target to achieve it.
  4. If you don’t get a response, try calling them on the phone to follow up.
  5. Ask your supporters to write in too if you haven’t heard back. Draft a short succinct template message to share with your mailing list and encourage them to take additional action.

Meeting your decision maker

If you already know your target personally, you could arrange a meeting to talk to them about the campaign. Here are some tips for meeting government officials or decision makers in person.

Come prepared!

Plan what you will say before you get there. In particular, make sure you think of any difficult questions you may be asked and have answers ready.

Think about who you are meeting.

What will interest your target the most about this campaign? How can you appeal to your target to encourage them to make a campaign commitment?

Be clear on how you can help them.

What information and support can you provide to your target to help them make and implement a campaign commitment?

Take along a resource.

It’s always a good idea to leave a short brief, for example, the Power to Girls info sheet, outlining what you want your target to do.

Follow up

Don’t forget to follow up your meeting by sending an email with the key points from the meeting and carry out any follow up you have arranged. Building long-term relationships with decision makers is valuable when trying to make change.

Securing publicity

Gain public interest in your campaign and attract the attention of your target by reaching out to the media. Think about your local newspaper, community radio, specialist press and outlets that will help get the message across to your audience.

Share a press release

The purpose of this document is to provide journalists with the newsworthy information they need to write an article. We advise sending the press release to target media well in advance of your campaign activity. Here is a template you can use.

You can get the media’s attention by linking to something novel or high profile, like new research.

Remember to profile the voices of local movements in your media coverage. Please amend/personalise the press release for the needs of your campaign action.

We advise you to send your press release to journalists in the morning and follow up at least once. Personalise your pitches to journalists by referencing their interests and previous work! With sensitive stories, only contact journalists you trust and be wary of the angle that different outlets are likely to take with a story.

You are welcome to use the child marriage atlas for more information about child marriage in your region or country.

Offer commentary

Press releases aren’t the only way to secure media coverage. An opinion piece is an article in which the writer expresses their personal opinion. They should present a new or interesting opinion about a particular issue or item of current news. Write an article or blog piece about why action is needed on child marriage in your context now and contact the media with it.

Promoting your Power to Girls campaign

Below are some additional steps you can take to amplify your campaign, both online and offline, and increase pressure on your campaign target to make a commitment.

Use the power of social media

Tag your target in posts about your campaign, use the hashtag #PowertoGirls and the campaign social assets.

Email and newsletter

The power of direct email and newsletters to your network cannot be underestimated for building support for your campaign. Email your networks and partners to get them on board with your campaign activity and ask them to join you in taking action.

Whatsapp

Share the message with activists and allies in your WhatsApp groups.

Power to Girls campaign event

Holding a launch event, a high-level meeting of decision makers, or a community march is an excellent way of building public support and focusing the attention of decision makers on the campaign. No matter the type of event, please be aware of COVID-19 rules in your community and adapt your plans accordingly and safely.

Bridging the digital divide

From community dialogues to door-to-door activism, there are many ways you can promote your campaign within your community. Additional precautions may be required due to COVID-19 such as ensuring you are practising social distancing where possible and meeting in well-ventilated spaces.

Recruit local champions of the cause

Activists and champions can help to increase the scale of support on a local level. Contact your supporters with simple instructions about how to take part as a champion, including what sort of commitment it will be and how you will support them.

Don’t give up!

It might take some time to make progress with your campaign. Negative, or a lack of response from decision makers can be an opportunity to try a new approach or a good media hook.

Sharing impact

We want to demonstrate evidence of our collective impact at the close of our campaign in March 2022. Your stories of success and impact are vital to show this.

We are so excited about what our collective campaigning will achieve. Monitoring and evaluating your activity is important to demonstrate progress to your supporters and funders and to the success of the global campaign. .

Below are examples of the type of things you may want to record.

  • Name: Either your name or the name of your organisation
  • Location: Where was your activity based?
  • Activity: Summarise your activity or event.
  • Photos: Please upload any photos you captured from your activity, or screenshots if it was online! Ensure you have the informed consent of anyone photographed before you share them.
  • Number of participants: How many people participated in your activity?
  • Social media reach: This is an estimated number of social media users that could have contact with a social media post. You can find this by looking for number of impressions/reach by pressing insights/ activity/analytics on your social media post.
  • Social media engagement: Views, clicks, shares, conversations, likes, follows, media coverage.

Stay in touch

Sign up to the Girls Not Bridesnewsletter and our social channels to receive information and updates about the campaign, events, news and updates.

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If you’ve any questions and any other ideas for getting involved in the campaign please contact the Girls Not Brides team.

Thank you!