Guayaki Sustainable rainforest Products

Overview

  1. About the company
  2. What is yerba mate?
  3. Business model
  4. Product line
  5. Sustainable practices

Company Background

'"Come to Life"
  • Beverage company that produces and distributes organic yerba mate
  • Yerba mate is made from the naturally caffeinated and nourishing leaves of the celebrated South American rainforest holly tree
  • Founded in 1996 and is based in Sebastopal, California

What is Yerba Mate?

  • national drink of Argentina, Paraguay, Uruguay, and Southern Brazil where it is consumed 6 to 1 over coffee
  • leaves of the yerba mate tree naturally contain 24 vitamins and minerals, 15 amino acids and an abundant of antioxidants
  • unlike coffee, yerba mate is not oil and acid forming, so it is less likely to cause an upset stomach and jitters

Business Model

  • Guayaki's market driven restoration business model directly links customer’s purchases to partner farming communities in the South American Atlantic Rainforests
  • Farmers generate a renewable income stream which enables these communities to improve their lives and restore their lands

Product Line

  • The company offers yerba mate beverages in various forms, including bottled cold drinks, cans, energy shots, traditional-style gourds, tea bags, and loose leaf
  • Products are sold through food retail stores and restaurants in the United States; grocery stores in Canada; and retailers internationally. It also sells products online.

Sustainable Practices

Sources

  • http://guayaki.com/about/131/Market-Driven-Restoration.html
  • http://guayaki.com/mate/130/Yerba-Mate.html

Presentation created by: Nicolas Rocca

Credits:

Created with images by Kris*M - "Australian Rainforest" • tauntingpanda - "rainforest" • Unsplash - "fern plant flora" • WanderingSolesPhotography - "Rainforest" • sandid - "ferns fronds green" • Ted & Dani - "Rainforest"

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