Carolina Springs AutoSpa Content strategy

Carolina Springs AutoSpa

The following pages outline the approach we will take to posting on your social media pages. It documents the main objectives associated with each platform as well as the tone we will use when speaking as your brand. All posts will be associated with kitchen, bathroom, and basement renovation.

Primary Posts

Your primary posts will highlight a variety of images and captions that relate to car washes and why people should regularly bring their car in. Your primary posts will provide tips for your customers as well as the reasoning behind getting their car washed.

Secondary Posts

Your secondary posts will be a combination of links back to your website and fun car pictures. There is a lot of information to be gathered from your website including simple things like your address and phone number. Linking people back to your website is a great way to generate website traffic and brand awareness. Including fun car pictures into the mix will break up your page and keep it fresh for your fans and followers.

Specialty Posts

Your specialty posts will highlight any specials you have going on at the time. We can create custom images for you to enhance your specialty posts and highlight the great specials you have!


The tone of your social media posts will be informative, but fun and engaging. All posts will be created to prompt engagement among your fans.

User-Generated Content

Re-posting articles and blogs that relate to car care will allow your fans and followers to gather information from your page and feel as though there is value in following you.

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