Intensive concert simulator training program There is no second chance to make a good first impression

Nord University

A new university in Norway, with a unique combination of education and research in music, culture, teaching, multimedia and health sciences.

Training before concerts

  • Rehearsing before concerts is traditionally done in a context which does differ significantly from the concert venues in which the artist aspire to perform.
  • Due to high costs and the inaccessibility of such venues, much current international music training lacks repeated exposure to realistic performance situations.
  • Artists learning all to late (or not at all) how to manage the stresses of performance and the demands of their audiences, among them the music industry looking for their new acts.
  • This lack of contextual training could also result in lack of experience of mastery when performing, which in the worst case scenario could result in poor health and the loss of a talented artist.
The first impression

Possible Consequences of the lack of training

  • The industry decide to turn down the showcasing artists because of the lack of performing skills.
  • In case they sign an artist (based on a professional studio recording) they will spend expensive time and resources to unleash the artists’ true live potential.
  • Both the artists and the music industry then suffers from the lack of the crucial skills shown from stage in a real live concert event.
Offering a training facility to aspiring artists

The solution

We have developed a prototype of an intensive concert simulator, which we want to further develop as being a part of an intensive training program for aspiring artists at showcase festivals. The simulator is an on-site facility, complete with realistic back-stage and on-stage areas as well as an interactive virtual audience. This new training facility offers a unique opportunity for young artists to practice their performing and auditioning skills.

The showcase festival

Why using the showcase festival?

The perfect event of which to introduce and establish the intensive concert training program is the showcase festival. Showcase festivals are national music industry events that provide a platform for artist discovery, business networking and education. They combine live music performances, conference programmes and grade shows. This makes them the innovation hubs of the music industry. Whether it’s about artist discovery, professional education or capacity building, it all happens there.

Collaboration between music industry and academia


The concert simulator will function as a platform for collaboration between artists, producers, entrepreneurial agencies and academics, and will aim to make the performance more professional for the future artists of Europe. It will open up possibilites for new approaches and methodologies for use by artists, arts organizations and businesses, aiming to strengthen the professional level of cultural exchange between the European countries, but also between Europe and the rest of the world.

Collaborating showcase festival

Trondheim Calling

Trondheim Calling is an annual music Conference and showcase Festival situated in the middle of Norway and one of the country’s biggest music industry events. Trondheim Calling draws yearly more than 8000 specators including 1000 conference delegates both industry and musicians.



  1. To develop and run an intensive concert simulation training program designated for young emerging musicians of Europe, who want to develop and maximize their performing skills in live concert situations.
  2. To shorten the distance between the international music business demands and the emerging young artists creative aspirations, by creating an environment of common involvement in the development and operation of the concert simulation training program.
  3. To promote and integrate the transnational circulation of the simulation training-program within a network of already established European Showcase Festivals, making it possible to get a productive cooperation between the cultural and creative players involved in it. Thereby establishing a common European focus on developing professional live acts for the international market.
  4. To establish a European research group that shall be a leader in the field of live music performance science, using the concert simulation training program and the European Showcase Festivals as their research facility.
The musicians’ health project

Musicians’ health project

Nord University has conducted the largest survey of work, sleep, mental health and use of healthcare services among musicians. Resulting in several international publications. The main message from this project is that musicians is a group at risk for anxiety, depression, poor psychosocial work environment and excessive use of healthcare services. Further research should focus on measures which promote musicians sense of mastery when meeting the challenges of the industry.


Created with images by shbs - "music show concert" • Elizeu Dias - "untitled image" • NikolayFrolochkin - "microphone sound music microphone microphone microphone microphone" • Edward Cisneros - "untitled image" • israel palacio - "untitled image" • GregMontani - "europe flag star european international euro crisis" • Taya Iv - "untitled image"

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