Creative Industries An Introduction - Brief 3 - John Cusick


General Practice or Social Photographers are usually appointed by private people, independent companies and neighbourhood associations to take on a wide assortment of assignments, such as portraiture, wedding and business photography. Approximately 50% of Photographers work as General Practice Photographers.

Creative Skillsets

General Practice Photographers need to be able to run a business (self-employed) they also need to market themselves by means of Online presence and social media.

As more and more technology is coming onboard the more that it evolves leaves the door wide open for "hobby photographers" to take on these tasks, Photography is already saturated and Wedding Photography for example isn't as profitable as it used to be, making people in the industry take on different freelance work to make ends meet. There is stiff opposition for photographers in general such as popular franchise business Venture who have a great business sense, but don't really care for what the customer needs and more geared towards a hard sale. You are more likely to get a better and more cared for service from you local photographer who cares and wants you to come back along with future generations of you family and friends.

As well as caring for clients, good time management is important, being able to strictly adhere to deadlines for a client is paramount. You have to be able to tell a story through your images as this is what is what photography is all about "storytelling".

A key understanding of line, shape, form, texture, pattern, and color are fundamental in a successful photography carreer, as well as soft skills. Soft skills are earned by being around other people who do the type of job in photography that you do, by observing what they do, by listening to what they say, and by asking pertinent questions. Soft skills are about your people skills and artistic skills, its all about your actions and not how much knowledge you know. You need to be able to communicate with others, give positve feedback, problem solve, motivate and show innovation.

Hard skills are quantifiable and measurable. hard skills gained don't change much over time. In photography for example knowing how to correct white balance in an image is the same process no matter which image you are going to work on, noise reduction is the same for every image no matter what camera was used. The showing of hard skills in photography is for example taking a wide angled image and using a software package such as Adobe Photoshop and using a filter such as Adaptive Wide Angle to correct and image and in doing so this shows photographer’s technical proficiency.

Landscape Photography

Landscape Photography allows a photographer to be in the "zone" and express how he captures the magic of our fragile world. Its daunting at times when you have to get up early to catch a beautiful sunrise or stay out from early evening to possibly a cold freezing night to capture star trails over a mountainous range. Photographers are always chasing the light no matter what or where be it in the studio or on location out in the wilderness.

Motivation is key to success in Landscape Photography as the scenery doesn't come to you and its not a well paid job unless you are lucky enough to land a job at National Geographic, with technology comes new learning processes, new software, new cameras ( APC, Full-Frame & Mirrorless) but its not all about the gear. If you can shape light and understand light then no matter what camera you have you will be successful in capturing images and being successful.

Like all photography research is critical, you have to be able to demonstrate what a client requires and meet those deadlines and deliverables. Landscape photography requires planning, logisitcs, awareness of the enviroment.

Health & Safety

British health and safety law is the Health and Safety at Work etc. Act 1974.

Reasonable care has to be taken to ensure that as well not harming or endagering yourself, you have a duty to care for others wellbeing. You as the photographer must be trained in the safe use of particular items of equipment such as photographic equipment, studio lights, darkroom and computer equipment as appropriate. Risk assessments must be done before taking on any activities, this is for both you as the photographer and for anyone else employed by you. This would entail identifying hazards, evaluating and deciding on a plan of action.

  • Looking for slip and trip hazards around the location or studio
  • Recording of findings
  • Assess regularly and revise it if necessary.
  • Appropriate signs that are visible
  • Accident book

Plan in advance for location shoots, always dress appropiately and regularly check weather conditions. If you are travelling or staying out overnight, always make someone aware of you activities and your last location.

Insurance for public liability is also needed for your business, health checks (eyesight) and Insurance for yourself and employees too. 

Legal Issues

You can pretty much take photographs of anything you want within reason especially if you are in a public place. Restrictions are in place such as the official secrets act which cover places like MOD establishments, these locations are sensitive and taking pictures of these can land you in trouble with the local authourities, another no no is if you are a Street Photographer and are constantly taking pictures of someone, this can be seen as stalking. Use of flashguns or strobes are not allowed to be pointed in the direction of oncoming vehicles and if you use a tripod on a crowded pavement you can be deemed as causing and obstruction. No-one even Police can delete your images even if you are arrested for an offence and your equipment is siezed. Section 43 of the Terrorism Act allows a Police Officer to search you if he/she suspects that certain items will be found.

If you are just snapping happily like a tourist then areas that are restricted or prohibit the use of photography aren't going to be a problem, its only when you start setting up all your equipment for a professional shoot that you will endure problems. You must ask for permission and obtain permits before you start.

Marketplace Development

Digital Technology has allowed others to take just as good as if not better images than some professionals, images by the thousand are now stored in a drawer and don't see much daylight, whereas in the days of film people printed their images. Nowadays though only a few like to hold something tangible.

Large newspaper orginisations are doing away with photographers as they now send out their journalist and tell them that because they have a smartphone they can take an image after they have interviewed.

You only get what you pay for and sadly everyone is now a "photographer!"



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Eftaiha, D. (2017). 6 Elements of Design for Striking Photographs. [online] Photo & Video Envato Tuts+. Available at: [Accessed 31 Jan. 2017].

Jeffries, S. (2017). The death of photography: are camera phones destroying an artform?. [online] the Guardian. Available at: [Accessed 31 Jan. 2017].

Michael Wayne Plant. (2017). Health and Safety for Photographers. [online] Available at: [Accessed 31 Jan. 2017].

Photography Tips - UK LAws & Your Rights. (2017). [image] Available at: [Accessed 31 Jan. 2017].


Created with images by jarmoluk - "photographer camera photo" • mkhmarketing - "The Art of Twitter" • multifacetedgirl - "look signs warning" • whatleydude - "My favourite kind of sign" • Unsplash - "smartphone digital camera camera"

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