Jody still watches Young and the Restless
Frances can create awkward situations anywhere she goes and she loves blankets
Duff has over 50 board games!
You create a team who handles multiple facets. Divying up the work amongst your team so everyone can share in juggling information to successfully create a journey map
Having cross functional individuals will allow you to better strategize because different individuals can share how changes can afffect them.
Teams should provide information to upper management about how improving CX design can positively impact the bottom line.