DIGITAL STRATEGIES 2016

2016 was a year of good campaigns and several changes in email marketing strategy, in order to search for better results. Below we will summarize the highlights of the year and the results obtained in different campaigns:

2016 weekly promo campaign

• During 2016 these weekly campaigns were sent until the month of July, due to a change in the look and feel of the pieces.

• You can see an increase or trend in openings and clicks from the month of April, which is where we started with the exhaustive task of depuration the mailing lists.

2016 results of special promotions

• Special promos sent in English have an average of 12% in openings and 10% in clicks.

• In 2015, 38 special campaigns were sent in English and in 2016 there were 34, equivalent to a decrease in the volume of shipments of 12%. The previous decline is closely related to the campaign pause due to the launch of the new app in September.

• December was the month with the highest average openings throughout the year (16%).

• The highest clicks were over 30% in 2 specific campaigns: unlimited plan to call Colombia in March and money transfer Nigeria in September. It could be more profitable when doing more campaigns segmented by nationality.

2016 results of special promotions

• Special promos sent in Spanish have an average of 9% in openings and 10% in clicks.

• In 2015, 36 special campaigns were sent in Spanish and in 2016 there were 30, equivalent to a decrease in the volume of shipments of 20%. The previous decline is closely related to the campaign pause due to the launch of the new app in September.

• September had the highest average openings in the year (12%).

• The highest peak of clicks were over 30% in 2 ad campaigns: the unlimited plan to call Colombia in March and June.

2016 vs. 2015 Hard bounces of special promotions

• The lists used in 2016 are of better quality since the average hard bounces for almost the whole year was close to 1%, while in 2015 there were several months above 5%.

2016 vs. 2015 Soft bounces of special promotions

• The lists used in 2016 are of better quality since the average hard bounces for almost the entire year was close to 1%, while in 2015 there were several months above 4%.

• November had the highest peak of soft bounces of 16% due to a database of customers used on retail Thanksgiving Day.

2016 vs. 2015 Hard bounces of special promotions

• Here you can see that in 2016 the cleaning of lists in the mail began to have its best results from the month of September.

2016 vs. 2015 Soft bounces of special promotions

• The lists used in 2016 are of better quality since the average hard bounces for almost the entire year was close to 1.5%, while in 2015 there were several months above 4%.

BOSS REVOLUTION Social Media Proposal

OUR APPROCHES

The main goal isn’t to make Boss Revolution “look active on social networks”, it is to drive ROI and engagement. That means more followers, more sales, stronger brand presence and real influencers spreading the voice about The BR Team.

  • Engage audiences
  • Convert new customers
  • Drive a powerful ROI

THE NUMBERS ARE EVERITHING

Our experience in social media allows us to say that we proactively handle the strategies in the area of ​​social networks such as:

  • Branding
  • Promotion and sales
  • Increase Community
  • Customer Support
  • Manage Corporate blog
  • Advertising Pay in social networks

Our results:

  • In 10 months we have increased the followers on our Twitter account from 46 to 800, increasing the community at 1.700 %.
  • Our percentage of engagement in our Instagram account has increased from 15% in March 2016 to 30% in July 2016.
  • In five months we increase the number of followers of the @clarkemodet_co account more than 100%, from 250 followers in February 2016 to 550 in July 2016.
  • From October 2015 to June 2016, we managed to increase the Twitter community of Santa Ana Mall from 600 followers to 1,200 and Facebook from 21.120 to 23.537.
  • Santa Ana's fanpage, between October 2015 and June 2016, have increased the number of guidelines from $74 to $333, wich allowed us to expand our publications range to and average of 5400 people.

HIGHLIGHTS OF WORK

Client: Union Telecard Calling Fanpage

Client: Santa Ana Boutique Mall fanpage

Clarke, Modet & C° Fanpage (IP Law firm)

Clarke, Modet & C° Twitter (IP Law firm)

STRATEGY STAGES

ONE: defining key objectives and goals

There is not a one-size-fits all solution. Doing a teamwork “Viapin - IDT” and spending a few hours to brainstorm the key objectives for Boss Revolution. It is important that we know the business, services you want to promote and cultural aspects of your customers.

We share an analysis from the competition and from the current brand presence online in order to identify points where improvement is possible and success cases.

What we’ll accomplish after this stage:

  • Understanding Your Key Goals. Example: More traffic to homepage, $25 CPA from Facebook Ads.
  • Define Your Target Audience. Example: Hindus aged 18-36 who are interested in...
  • KPI’s and Objectives. Example: 100% follow up rate on direct messages, 5-10 posts per week per social network, monthly campaign reporting, 5% overall increase in followers.

TWO: branding & ongoing strategy

After defining all goals, we will prepare a weekly content matrix for your approval, then we will start posting. On an ongoing basis, we’ll monitor user engagement and create follow ups, use tools to track your brand mentions, and outreach to relevant influencers.

On this strategy stage we will focus on:

  • Promotion and sales: using social networks as a platform to promote and sell products and services from Boss Revolution.
  • Customer Service: provide customer service and quality through social networks from Boss Revolution.

THREE: paid campaigns (optional)

Paid strategies harmonize well with an active social media page. We’ll use Facebook to drive targeted clicks and users to your brand. Simply setting up these campaigns is not enough. We pay careful attention to detail and constantly optimize results to deliver the best ROI. We’ll also generate reports summarizing the traffic and key results gained from your spend.

*The budget of this stage is suggested. It depends on how much the customer is willing to invest.

WORK TEAM

  • 1 Bilingual Community Manager
  • 1 Designer
  • 1 Social Media Manager

Av. Carrera 45 (autopista) #122 - 56. Of. 501 - 502. Bogotá, Colombia.

Credits:

Created with images by LoboStudioHamburg - "twitter facebook together"

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