TEXTBOOK Image from: cover page of history for the ib diploma, published by CambriDge university press in 2011

1. What type of text is it? What is its title?

Tittle: Introduction to Sociology

Text Type: Textbook

2. Who are the primary and secondary target audience? (age, gender, ethnicity, interests etc.)

1. Target YK Pao School current Y7-Y11 students learning about and studying sociology.

2. YK Pao School faculty in charge of teaching sociology.

3. What is the text’s primary purpose and secondary purposes?

Primary Purpose: to educate students about sociology.

Secondary Purpose: for educators to use as a reference and guide to teach, or provide as a research resource, to students learning about and studying sociology.

4. What contextual aspects of the text are important? (year, location, political background, economic background, social factors etc.)

√ Year

√ Content

√ Author

√ Knowledge

√ Fun Stuff

√ Authority

√ Introduction

√ Students/Educators/Reviewers' Feedback

5. What important language / linguistic devices contribute to the text’s purpose?

Important: the overall language needs to be clear and easy for the learner to understand and has to meet the learner's level of language. The diction of the text should be formal and academic, but the tone should be engaging and approachable. Because the text is intended for a wide range of readers (from Grade 7 students all the way to faculty), the language and style of writing should be accessible and appropriate for a formal setting. The main focus is the ideas and not so much the style.

6. Is phonology important?

No. Phonology is not critical to understanding the meaning, inherent or contextual, of the content. The purpose of the text is not to study the phonology and does not emphasize on the pronunciation or the sound of the words as significant components to understanding the subject matter.

7. Is syntax important?

Yes, the syntax should not be overly complicated. It should be simple and straightforward in its delivery of content, making it easy to understand for students and easy to teach for teachers.

8. Is grammar important?

Yes, grammar should not confuse the meaning of the content. It should be simple and clear, and should not interfere with the study of the content by creating additional work for the reader to try and understand.

9. What about pragmatics?

Pragmatics is important in that the author should not have any bias or agenda. It should provide a balanced, objective, and critical overview as an introductory text of sociology without a favored argument or interpretation of the material or resource covered. Points and counterpoints should both be addressed, providing an opportunity for the reader to reach their own conclusions and perspectives by applying their own critical thinking.

10. Is typography important? Why?

Yes. Typography can help organize the content by making it easier to identify important ideas and summarize large amounts of content. It can also make it more convenient for readers to go back and refer to certain sections of the text.

11. Visual images, charts and graphics?

Visual images, charts, and graphics are important because they can be helpful in presenting data and information in visual mediums that are easier to understand.

12. Other striking features? tone? style? theme? etc.

Striking features, such as tone, style, or theme, are not important, but can be used as long as they serve the purpose of making the content easier to understand or enhance the content.

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