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RunSignup Rebrand Brand Playbook 2019

The Brand Vision

RunSignup's mission is to elevate the endurance and fundraising communities with the art of technology.

We deliver the best technology and support in the industry to elevate events. From marketing to registration to fundraising to RaceDay all built on a powerful CRM, our expertly crafted, open, and all-in-one solution powers the entire race lifecycle.

1. Be Open

We are transparent and honest about our business practices and capabilities, providing an open platform with an open RunSignup API that allows our customers to make the best technology decisions for their event.

2. Work Collaboratively

Our owners, employees, and customers are all essential to the process of creating technology that is approachable, functional, and powerful. Every improvement to RunSignup combines the insights of customers with the expertise of employees.

3. Embrace Change

We grow with the endurance industry, adopting new technology, endorsing innovative event trends, and openly accepting new challenges.

4. Continuous Improvement

We keep our product moving forward with an emphasis on finding good solutions instead of perfect ones - for every update, we collect feedback and continue to iterate, advancing the platform one step at a time.

5. Build for the Long Term

Our technology infrastructure is scalable and built to withstand years of daily updates; our employees, customers, and partners have a true passion for the endurance industry and can contribute mature industry acuity to the growth of the company.

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