What is Pluto Designs?
First of all we must ask ourselves what Pluto Designs is? Pluto is a designer brand with a Tumblr grunge aesthetic. The name Pluto relates to the many astrological themes within the Tumblr grunge aesthetic and also relates to how unique and quirky the brand is. Pluto was chosen to try and communicate how small oddballs and quirky individuals can feel in such a vast world. It is high end, fashionable, credible, subtle, respectable and feminine. To be more concise, it is feminine and powerful, simultaneously.