Chapter 8 Designing Arguments

what is decorum and how does this rhetorical principle govern document design?

Document Design - the guidelines that determine the best medium and method of communicating your idea in a specific format

Levels of Decorum

integrating images in academic writing

Does it provide evidence for my argument?

Does it lend ethos by representing a primary source for my argument?

Is its design or composition so unique that elements would be lost in written description?


How will I hook my audience?

How will I convey my thesis claim?

What strategies and structures can I use to organize my content?

What are the opportunities and constraints of the mode I'm using?

Translate your argument into a popular mode of discourse


an op-ad is an opinion advertisement

Pair powerful images with strong language

Striking statistic

photo essay

photo essay - a text in which photographs, rather than print convey the central argument

Arrange images so that they support the argument

Draft written text to accompany or preview each image or set of images

Determine your layout by experimenting with ways of formatting the words and images

newsletter or magazine

Choose images with rhetorical impact to hook your reader

Position supporting images strategically in the main body to complement your main points

Headlines must be short, snappy, and touch the people that read them. Headlines must affect readers emotionally

Organize your images into different configurations: chronology, concept, and subject

Draft written text in the form of headings, captions, and paragraphs


Compose your website like you would outline a research paper

Chunk your information - divide it into manageable parts

Strive for consistency of theme, font, and color throughout your site. Avoid clutter and ineffectual use of images

Use subheads to structure your argument

You may use wix, square space, or other website builders. Or you can use Adobe Muse (much more complex!)

Or, if you are familiar with photoshop, you can create a photoshop version of your website


Use colloquial language in plain, or middle style

Lead with a two to three sentence introduction that previews the topic and focus of the podcast

Include a hook in the first segment of your podcast to engage your audience

Use music to tie the podcast together, especially the introduction and conclusion

Use quotes from sources (or better yet, interview someone!)

You can use the Adobe Studio to record audio, you have to reserve it on the library's website. There are also people there to help you!


Use storyboarding to brainstorm or invent your ideas

Create a script and build on your storyboard to develop a visual outline

Remember, you can check out video cameras from the library for free (along with tripods, if you wish!)

You can also reserve the Adobe Studio to film with a green screen (if you don't know how to use one, I can help you)

other options:


adobe spark page

powerpoint or prezi



remember, while this doesn't have to be 2,000 words, it must be the equivalent to the work of a 2,000 word essay or you will lose a significant amount of points

your presentation should be between 5 and 10 minutes

you will be evaluating your peers' participation on this, and it will be factored into your individual grade

These will be presented on april 24 and 26 (and the 28th if we need to). please be prepared on the 24th as groups will go in a random order



Created with images by xegxef - "light lamp electricity" • sabinevanerp - "hunting hunt binoculars" • Rabeea Arif - "Newsletter" • FirmBee - "office flowers apple" • brainblogger - "My Podcast Set I" • UweDigital - "slide filmstrip dreams" • WerbeFabrik - "letters paper leave"

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