1. Consumption to contribution- On a daily basis, almost all of us consume more than we contribute. Many times, we succumb to our greed. We don't worry about what we can do for others, we shift to how can I further better myself, materialistically. It is difficult for us to be able to acknowledge this fact and focus on the betterment of others before ourselves.

2. Transaction to trust-Our activity solely relied on trust. Giving out OJ for free wasn't as easy as it sounds. Since it isn't something that gives us anything in return, there is no transaction. Without the trust of the people receiving our gift, it was nearly impossible to give it out. Only when we could approach someone who had faith that what we were doing was true, would they accept our gift.

3. Isolation to community-The idea of incorporating people who we have never spoken to or rarely speak to is crucial. Many people at school have no idea who we are and by giving them OJ, as simple as it sounds, it allows us to connect with them like we never have. Many times in the morning, we get off of our car alone just to follow our routine. This surprise act not only allows for an interaction that is unexpected, but it may brighten someone's day.

4. Scarcity to abundance- All of us planned this idea, so we knew what the intention of acquiring our juice was for. However, if not for this project we would never have shared with anyone other than who we wanted to. It showed us how we can go from a select few having a lot of one good, to an abundance of people all sharing that same good. While OJ isn't a commodity that is scarce, it isn't typical for someone to be carrying it around in the morning. We got out of our comfort zone and we're challenged to give it to people who wouldn't expect it.


Joey- I expected it go smoothly, who wouldn't want some free juice in the morning. We're all friendly guys so I assume it will be simple and kind.

Marc- Having the most important part, buying the OJ, a lot of this relied on me. I had to be there on time, because it was imperative that we had some juice. I was slightly worried that something would go wrong.

Alfredo- It's going to be simple. An act of giftivism shouldn't be tough to complete. Like everyone says, "The best things in life are free" and I assumed it would translate here.

Paolo- Going in, I knew that the key would have to be trust. Being a guy with a great smile and a friendly handshake, I didn't think that would be a problem at all.

Silva- I thought we were doing lemonade, so I was a little off guard when asked for my expectations. Not really a huge fan of orange juice and I expect a lot of people to be on the same page on me and it would probably have a 50% success rate.

What we learned

Marc- Being behind the camera I was able to see both how we approached giving the gift and how everyone reacted to receiving it. Trust was really the key and almost an issue. Since there was no benefit for us, people didn't trust us to be true to what we offered. Evreryone assumed something was wrong with it.

Silva- After watching the video, since I am in Oglethorpe, on my D2 tour of the world, it seemed quick, simple, and a good way to brighten someone's mornings. Although there is only one rejection in the video, I was inform that many more people declined it.

What we learned (cont)

Joey- Giftivism is not nearly as easy as it seems. Like Marc elaborated upon, the trust was the key. I was responsible for handing out a large sum of juice and I was holding the bottle for a long time until someone actually took it. The unknown is sometimes to scary to overcome because people may not always have the best intentions and this project showed that.

Paolo- I realized it takes a little more than a smile to get people to take something from you. Building relationships, communicating with people, and like everyone else said, trusting the other party is the only way for this activity to go smooth.

Alfredo- Before, I didn't think that many people would refuse our offering. However, the pillar regarding isolation really plays a factor. The first person to accept our juice was our friend Rey, someone who isn't really isolated, but in our community so he trusted us before this transaction. It really becomes a challenge when people who know nothing about you or what you're doing have to make the choice as to whether or not they want to put their faith in you and trust you.

Created By
Joey Luzarraga


Created with images by JeepersMedia - "Orange Juice, 5/2015, by Mike Mozart of TheToyChannel and JeepersMedia on YouTube #Orange #Juice" • Anderson Mancini - "Orange Juice Pool" • evitaochel - "oranges orange yellow" • diastème (Sarah Giboni) - "5316" • Caitlinator - "Sliced Oranges" • mikadago - "beverage juices drink"

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