The video landscape continues to evolve as enterprise customers search for one solution to fit all their needs. IT organizations are looking to consolidate their video tech stacks and require more from the technologies they work with.
Let’s look at the three video platform categories that are beginning to merge into what INXPO calls “THE VIDEO PLATFORM FOR THE ENTERPRISE”.
Video Platform Categories:
Audio/video presentations with slides & interactive tools.
- External Use Case: Marketing Lead Generation Programs
- Internal Use Case: Company All Hands/Town Hall
“Corporate YouTube”
- Internal Use Case: Employee Communications
- External Use Case: Customer On-boarding
On-demand video via subscription or login.
- External Use Case: Customer Engagement
- Internal Use Case: Sales Enablement
Why deal with separate vendors and technology for each use case when you could have an all in one?
Beyond consolidation, the enterprise customer today wants more than just high quality video. They are looking for capabilities that include security and authentication, network delivery optimization options, scalability, robust analytics, search, rich API’s and deep integrations just to name a few.
When looking for a video technology consider the following:
What are your video communication goals?
- Brand Awareness
- Lead Generation
- Drive Engagement
- Broaden Reach
Who is your audience?
- Customers
- Partners
- Prospects
- Employees
How do you want to engage with them?
- Webinars/Webcasting
- Online Events
- Web Conferencing
- On-demand Video
Do you have one vendor that can support all your ideal answers?
Our customers typically begin with one video solution for Marketing, Corporate Communications, Sales Enablement and/or Training and then move into another leveraging a single platform for a variety of use cases that extend their reach, drive engagement, and maximize ROI.
Ready to switch to INXPO for a streamlined solution to all your video needs?
Contact us today about your company, or learn more about how our customers are adopting video platforms.
