Your future just got brighter.
I developed an energetic and refreshing brand (around an existing logo) that speaks the member's language, celebrates members' differences and encourages active decisions.
I visualised the front end of interactive and engaging tools...
...that respond to any device a member chooses to use.
Colour theory was used to subtly signpost topics to help members instantly identify themes and the urgency of messages.
A Drawdown sister product was also developed, that helps those who have already retired keep track of their savings and their spending.
One of 16 profiles that celebrates the employee's personality and the unique skills they bring. Based on their learning style, we suggest an order, and push content that is most likely to capture the new employee's imagination.