Jessamine Fok Aspiring Writer and Director. Ryerson IMA Film Production Student. Former Digital Advertising Professional.

"I don't want to slip on my self-expression." - Quote from Edward Slopek, Ryerson Concepts and Theories Professor

A little about me.

I'm the awkward one on the right.

Being ambitious, diligent, and focused are qualities that describe my work ethic. In June 2016, I took a leap of faith and left my steady 9 to 5 working in advertising to attend Ryerson University’s Film Studies program, all to pursue my true passion in film. I've given everything I have plus an extra 10% to succeed in the film industry. It's been less than a year since I made the jump, and since then I've directed my first short, White Flag, which screened at festivals including the Toronto Youth Shorts Festival and Toronto Short Film Festival, and worked as a Production Designer for multiple productions including a feature and CFC short, and got a production internship with Night-is-Y, an independent film production company spearheaded by the ferocious leading lady D.W. Waterson.

I'm a little like a mullet. Given my background in both marketing and film, I'm hyper-organized but also creative and a big thinker. My passion for cinema + knack for business I gained from working in a corporate setting, lends itself well to a position that requires both organizational skills and an understanding of cinema.

SIDE A: THE FILMMAKER

I'm currently in Ryerson's Film Production Program but am looking to transition into a full-time career in film/television to throw myself into the industry. I am truly a self-starter and firmly believe that I can learn through work experience rather than being in school. Even though I have been pursuing full-time studies, that hasn't stopped my side-hustle to getting experience on set. I have been lucky enough to continue working freelance for multiple film, commercial, and music video productions.

This is my first short film.

Screened at: 2017 Ryerson GLARE Festival - GLARE Committee Award, 2017 Toronto Short Film Festival, 2017 Toronto Youth Shorts Festival

This is something else I did.

Screened at: 2017 Ryerson Maximum Exposure Festival, 2017 Ryerson Woman in Art Festival

"An intellectual says a simple thing in a hard way. An artist says a hard thing in a simple way."

- Charles Bukowski

SIDE B: THE MARKETER AND MANIFESTO.

In my position as a Social Media Lead and Hospitality Assistant with MANIFESTO Festival, I played both social media guru and hospitality assistant.

On the social media side, this included:

  • Producing/writing/scheduling content on Facebook/Twitter/Instagram
  • Creating visual content like photography and videos for social media channels using software like Adobe Photoshop and Adobe Premiere
  • Managing online paid advertising, and analyzing marketing success metrics using analytics tools

On the hospitality side, this included

  • Liaising with vendors/sponsors/artists/press
  • Organizing transportation and accommodation logistics for artists/performers
  • Placing craft orders
  • Budgeting and keeping track of hospitality costs
  • Working on-site during the festival events to manage green room and greeting artists/performers

And the highlight reel of my advertising career...

Kobo - Digital Marketing Specialist - 2014 to 2016

  • Spearheaded digital advertising campaigns across social media, YouTube, digital banner ads, and paid search ads
  • Managed relationship with advertising agency to develop creative concepts and media strategies
  • Analyzed business performance data and pulled reports from platforms like Google Analytics, Tableau, Facebook Analytics, Twitter Analytics, YouTube Analytics, and Google Adwords to make data-driven marketing decisions

PHD Media - Search and Social Media Specialist - 2013 to 2014

  • Managed and coached a team of social and search marketing coordinators to develop and execute search and social media campaigns for clients such as HP, Sun Life, and Honda/Acura
  • Created workback schedules for generating digital advertising promotions for client
  • 2nd place winner of Facebook Grand for Good Competition in 2014
Behind the Scenes: White Flag, Photo Courtesy of Katrina Castro

So what's next?

I'm writing and developing my first short that I also want to direct. Five years from now I plan to be the next Sofia Coppola or Emily Kai Bock (I'm her biggest fan).

I admire TIFF as being a leader in cinema that challenges industry standards, develops emerging talent, and curates the best in film - both in Canada and on the international stage. It would be both a pleasure and honour to be selected and work alongside an organization that I am passionate to support.

A link to my resume is below. I look forward to hearing from you. Thank you for your time and consideration.

Also my chinese name is, "Yiu Yiu", which translates to "Fishy-Fishy" - I have a weird affinity for them.

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