Geode Redesign

project summary

The project: Redesign the Geode, the voice of the College of EMS

Audience: Alumni, donors, Corporate partners

Format: Half-page magazine, 20+ pages, printed and digital flipbook.

Frequency: Spring, Summer, and Fall editions

Purpose: Engage with faculty and alumni, send readers to the website, nominate people for awards, increase social media activity, encourage donations, job placement. To encourage Pioneer Pride and tell the stories of the College of EMS.

Telling the story with words

Story topics

  • Message from Dean Gribb
  • Spotlights on donors, faculty, alumni board members, students
  • Announcements and news about awards, events, donors, staff and department updates
  • Features about the College of EMS

Telling the story with images

Use dynamic images that show the strength of faculty involvement in student's education, hands-on teaching and innovation. Emphasize the tradition and history of UW-Platteville. Highlight laboratories and action shots. Showcase alumni and corporate involvement.

Telling the story with design

Consistency: Design should follow the styles determined for colors, grid, fonts, text boxes, spacing, and any other visual. Consistency in design builds trust in the publication and the college of EMS, and conveys a sense of professionalism.

Call to Action: Offer ways for readers to react and get involved when appropriate. Tell them how to submit news, participate in an event, donate, etc.

Use space wisely: All content should support the mission of the Geode.

Use words wisely: All stories should have headlines and all photos should have captions. (Special exceptions allowed.) Each headline, caption, text box, pull quote, etc., is a way to engage the reader and pull them into the story.

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