The project: Redesign the Geode, the voice of the College of EMS
Audience: Alumni, donors, Corporate partners
Format: Half-page magazine, 20+ pages, printed and digital flipbook.
Frequency: Spring, Summer, and Fall editions
Purpose: Engage with faculty and alumni, send readers to the website, nominate people for awards, increase social media activity, encourage donations, job placement. To encourage Pioneer Pride and tell the stories of the College of EMS.
Telling the story with images
Consistency: Design should follow the styles determined for colors, grid, fonts, text boxes, spacing, and any other visual. Consistency in design builds trust in the publication and the college of EMS, and conveys a sense of professionalism.
Call to Action: Offer ways for readers to react and get involved when appropriate. Tell them how to submit news, participate in an event, donate, etc.
Use space wisely: All content should support the mission of the Geode.
Use words wisely: All stories should have headlines and all photos should have captions. (Special exceptions allowed.) Each headline, caption, text box, pull quote, etc., is a way to engage the reader and pull them into the story.