Why does the F-Layout work so well?
- Visitors start at the top left of the page.
- Then they scan the top of the site (navigation, subscription, search, etc.)
- Next they move down, reading the next full row of content... all the way to the sidebar.
- Last, surfers enter a "scanning pattern" once they hit the bulk of the site content.
The key reason this works so well is it follow the natural eye pattern of humans.
This doesn’t mean that you leave vast, empty areas in your designs, but is instead about being clever with the space that you have available to you. Harnessing whitespace is as much about providing focus for your content, as leaving empty areas.
The Importance of Whitespace
Instead, think of it more like structural “empty” space, where no extra elements, embellishments or other parts to your design are placed. In-keeping with hierarchy, whitespace can also help guide users around the website properly and as we intend them to.
Keep it simple, stupid.
What is KISS?
Keeping your design simple doesn't only help to make your life as a designer and a developer easier, but it makes things easier for your users too. Keep things simple by stripping out absolutely anything that isn’t necessary or important, or that the user doesn’t need to know.