Since 2012, Northwestern Mutual has been committed to the fight against childhood cancer. To date, the company’s Childhood Cancer Program, with the help of its employees and financial representatives nationwide, has raised more than $12 million, funding over 130,000 hours of research.
Meet the 2016 focus family, Edie and Emily Gilger, a mother-daughter duo who fought neuroblastoma at the same time and won, thanks to their doctor, Yael Mossé M.D. Dr. Mossé from Children’s Hospital of Philadelphia developed a breakthrough neuroblastoma treatment that saved both Edie and Emily’s lives.
For maximum outreach, this program was connected to our annual Rose Bowl sponsorship and Annual Meeting, as well as being shared broadly on our internal channels and external web site. Touch points include: A full video series, and stories launched on Facebook, twitter and a full media campaign. A coloring contest was launched on line to provide an avenue for all to get involved. Edie, Emily and the entire family along with Dr. Mossé rode the custom designed float waving past the LED wall screen playing our Childhood Cancer Clip. Broadcast credits include ABC, NBC, ESPN.