#ScaleforSuccess SCALE UP FOR SUCCESS | Social media toolkit

USAID's flagship Maternal and Child Survival Program (MCSP) invites you to join us to recognize the importance of expanding proven interventions in order to prevent child and maternal deaths and achieve the Sustainable Development Goals (SDGs). When we find a new health practice or know something existing (but underutilized) works to improve health, it's imperative that we work as a global community to make it a success. This planned expansion to cover more of a population with an evidence-based technique, process, or innovation not currently in widespread practice is called scale-up.

Use the messages and graphics below or create your own and help us share why it is important to successfully scale up high-impact interventions. Follow @MCSPglobal and @USAIDGH and use hashtag #ScaleforSuccess. Also, share this toolkit: https://spark.adobe.com/page/CnUqDzGhbSExQ/


#MomandBaby, #USAIDTransforms, #EWECisMe, #RMNCAH, #globalhealth, #MHDialogue, #GlobalGoals, #EveryChildALIVE

Graphic: Liz Eddy/MCSP

When we know a health practice works, it's critical to plan and get it to more people! Join @USAIDGH’s @MCSPglobal and share why and how planned scale-up is used to save lives. #ScaleforSuccess #MomandBaby See more: https://spark.adobe.com/page/CnUqDzGhbSExQ/

Photo: Karen Kasmauski/MCSP
Photo: Kate Holt/MCSP

Messages to Share

About Scale-Up and Why it Matters

Simply put, scale-up is the systematic expansion and sustainment of proven health interventions that we know work to improve health. Especially important for a vulnerable #MomandBaby! #ScaleforSuccess https://spark.adobe.com/page/CnUqDzGhbSExQ/

BIG goals of scale-up = expanded services reaching more people (increased coverage) and integration of and support for the intervention from all levels of health system (institutionalization). Need both to #ScaleforSuccess!

We often know what processes or innovations work to prevent, detect, and /or treat health problems, but without proper planning at every level of the #healthsystem few women and children benefit. That's why we must maximize & #ScaleforSuccess!

When countries scale up proven, high-impact interventions and ultimately see the health of their citizens improve, they're stronger for it. Healthy people can work, care for families, & are better positioned to achieve their goals. #USAIDTransforms #ScaleforSuccess

#RMNCAH that works - is hard work! Scaling up for success requires country government and funding partners to deliberately plan, support policies, act effectively, and commit long-term. #ScaleforSuccess

Photo: Mubeen Siddiqui/MCSP
Photo: Karen Kasmauski/MCSP

Moving Scale-Up Forward

In order to improve quickly, and improve levels of quality while expanding innovations, it's vital to track and act on key data. Data for decision-making works! #ScaleforSuccess #globalhealth

Scale-up is often planned to take place in phases over time. That's why partners need to ensure a sustainability and financing plan is in place so that they are able to achieve their goals. #ScaleforSuccess #RMNCAH

Scale-up results in more people benefiting from better health. A healthy population is the backbone of a stable nation! As more people have confidence in their health care, they are better able to work towards the life they want. #ScaleforSuccess #USAIDTransforms

Successful scale-up requires significant commitment from partners to achieve a clear return on investment. Cost effectiveness is KEY as countries and partners have limited resources. #ScaleforSuccess #globalhealth

Partnerships are critical to improving scale up of proven health interventions. The challenges are so big we cannot address them in isolation! #ScaleforSuccess #EWECisME

To have successful scale-up, we need a supportive culture of learning that allows countries to discover incremental process innovations. #ScaleforSuccess https://spark.adobe.com/page/CnUqDzGhbSExQ/

We won't reach the #GlobalGoals without successful scale-up of health interventions that work. It's critical to get those proven innovations to populations who will benefit! #ScaleforSuccess

Photo: Karen Kasmauski/MCSP
Photo: Karen Kasmauski/MCSP

Twitter Chat - May 9th

Join @USAIDGH's @MCSPglobal for a Twitter chat on May 9th at 9am ET for a conversation on how to successfully expand processes and practices that we know improve #globalhealth. Use #ScaleforSuccess to join! Learn more: https://spark.adobe.com/page/CnUqDzGhbSExQ/

Twitter Chat Questions

Q1: Why is it important to scale up proven health interventions that work, but are not in widespread practice? #ScaleforSuccess

Q2: What strategies, skills, and ways of thinking are needed to scale up an innovation? #ScaleforSuccess

Q3: In what ways can emerging innovations, practices, and interventions be integrated into the existing #healthsystem? #ScaleforSuccess

Q4: How do we ensure emerging health practices and innovations are scaled up in a sustainable way? #ScaleforSuccess

Q5: How can we better identify and foster champions within country governments at national and subnational levels to scale up interventions that work? #ScaleforSuccess

Q6: How can we leverage partnerships to help improve scale-up of emerging innovations? #ScaleforSuccess

Q7: Share examples of interventions that work and how they've been able to scale up successfully! #ScaleforSuccess

Event - May 16

Graphic: Liz Eddy/MCSP

Join @USAIDGH's @MCSPglobal in-person & online May 16 9am ET for a dialogue on implementing high-impact interventions to improve health for #MomandBaby. RSVP at: https://www.wilsoncenter.org/event/successful-country-led-scale-rmncah-interventions #ScaleforSuccess #MHDialogue

Learn more about the May 16th event:


Where To Find Us

Twitter | twitter.com/MCSPglobal

Facebook | facebook/MCSPglobal

YouTube | youtube.com/MCSPglobal

Flickr | flickr.com/MCSPglobal

Web | mcsprogram.org


"Scale-Up" Graphic Art: Liz Eddy/MCSP;

"Scale-Up" Graphic Photos (L-R): Mubeen Siddiqui/MCSP; Karen Kasmauski/MCSP and Jhpiego; Liz Eddy/MCSP; Kate Holt/MCSP

Created By
USAID's Maternal and Child Survival Program (MCSP)

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