My name is Arianna and I've created this presentation to share a few ideas with you, in order to be considered for the position of Digital Content Producer for Food Network Italy. These are just some starting concepts - here they are!
Editorial Website Strategy
Localize int'l content and make it market relevant
Work on cluster thematics: type of dish, holidays/festivities, seasonality, relevant events, occasion, etc.
Identify relevant SEO thematics to boost organic incoming traffic and build a solid "evergreen" content base
Identify and develop content on local and international food trends with a focus on social insight: star ingredients, up and coming super foods, visual food, etc.
Monitor performance on Analytics and make decisions about content strategy depending on performance
Editorial Social Strategy
Competitor analysis: what works internationally? What works on other channels in our market?
Focus on video: curation of existing video content, adaptation for Facebook and Instagram
Promote FN's on-air offer in a non-intrusive, relevant way
Other content: testing on Linkposts, GIFs, social cards, memes, pictures and experimenting with different formats available
Spark engagement: content with CTAs, relatable, fun and fast
Help identify commercial opportunities
Support sales in proposing ideas and formats on both website & social
Support the lifecycle of projects, from the brief to its execution
Find ways to create tailored projects with each client, no matter what their product/service is - there's always a way!
Deploy and monitor performance of projects
Extra (depending on int'l guidelines)
Influencers' outreach: identify Italy's top food & lifestyle players and involve them both on editorial & commercial proposition
Paid social advertising: implement content campaigns on social, A/B testing, campaign monitoring
Product development: identify bugs and suggest improvements to site structure and functionalities
Virtuous circle: create internal editorial projects for the promotion of the channel's shows and talents
Content concepts & ideas: help and suggest thematics and ways to create ad hoc video content, relevant to the market and to specific projects