My name is Arianna and I've created this presentation to share a few ideas with you, in order to be considered for the position of Digital Content Producer for Food Network Italy. These are just some starting concepts - here they are!

Editorial Website Strategy

  • Localize int'l content and make it market relevant
  • Work on cluster thematics: type of dish, holidays/festivities, seasonality, relevant events, occasion, etc.
  • Identify relevant SEO thematics to boost organic incoming traffic and build a solid "evergreen" content base
  • Identify and develop content on local and international food trends with a focus on social insight: star ingredients, up and coming super foods, visual food, etc.
  • Monitor performance on Analytics and make decisions about content strategy depending on performance

Editorial Social Strategy

  • Competitor analysis: what works internationally? What works on other channels in our market?
  • Focus on video: curation of existing video content, adaptation for Facebook and Instagram
  • Promote FN's on-air offer in a non-intrusive, relevant way
  • Other content: testing on Linkposts, GIFs, social cards, memes, pictures and experimenting with different formats available
  • Spark engagement: content with CTAs, relatable, fun and fast

Commercial Opportunities

  • Help identify commercial opportunities
  • Support sales in proposing ideas and formats on both website & social
  • Support the lifecycle of projects, from the brief to its execution
  • Find ways to create tailored projects with each client, no matter what their product/service is - there's always a way!
  • Deploy and monitor performance of projects

Extra (depending on int'l guidelines)

  • Influencers' outreach: identify Italy's top food & lifestyle players and involve them both on editorial & commercial proposition
  • Paid social advertising: implement content campaigns on social, A/B testing, campaign monitoring
  • Product development: identify bugs and suggest improvements to site structure and functionalities
  • Virtuous circle: create internal editorial projects for the promotion of the channel's shows and talents
  • Content concepts & ideas: help and suggest thematics and ways to create ad hoc video content, relevant to the market and to specific projects

Thank you! :-)


Created with images by RitaE - "pancake schaumomelette omelette" • Wow_Pho - "food pizza roll" • Wow_Pho - "food salmon teriyaki" • Unsplash - "cupcakes dessert frosting" • keezia - "pizza eating dinner"

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