WEEKLY 2.13 Western europe

PERIMETER BOARDS HV3

We elevated creatives & copy for perimeter boards by building a disruptive animation, that reacts to in-game goal moments and delivers instant NIKE POV of the finish

This came to life in collaboration with one of our tier-1 clubs, Manchester City in their game vs Swansea and we extended the reach beyond the live & TV audience, with Forza Live Ticker media buy that amplified the same message

Last week, we appeared in prominent games such as FCB vs. Atlético Madrid on 2.7 (Copa Del Rey, score 1-1)

HYPERVENOM III & RADIATION FLARE PACK IN NIKE STORES

Nike Town London

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DTC Berlin

HYPERVENOM III & RADIATION FLARE PACK IN CATEGORY SPECIALTY STORES

ProDirect London

11 Teamsports Berlin

Fútbol Emotion Barcelona

Sport Zone Oporto - Portugal

In order to elevate service with the FOTs & FOYAs in the Portuguese marketplace, the IBERIA team worked with Sport Zone - their most important retailer in Portugal, to create an elevated trial experience in Oporto at Norteshopping mall (2.7 to 2.12)

On 2.7, they kicked off the consumer experience with the presence of the most relevant Hypervenom player in Portugal, André Silva, striker from FC Porto & PNT. After a product innovation explanation led by their EKIN team, 6 FOT’s had the chance to ask questions to André Silva.

SOCIAL MEDIA

On 1.30, we launched the HV3 & Radiation Flare pack with a number of athletes including D.Luiz, J.Terry, Pedro, and J.Vardy posting on their channels

The UK team shared local moments across @NikeUK Twitter with a full HP takeover on Nike.com across WE

Within the first 24 hours, 101 units of the Radiation Flare pack were sold in the UK equating to 25% of WE demand. Our partner ProDirect also supported the launch by posting on IG this video featuring Premier League leaders Chelsea.

On 2.13, we posted an AV on our IG channel promoting the HV3 for Football X

Following the success of the Bleacher Report Snapchat, we followed up with the 3rd edition featuring Cavani

The POV focused around the player and finishing, leveraging killer player insights, tying the story to a key sporting moment (CL Round of 16 PSG vs FCB) and telling about Cavani’s trademark accuracy in BR/FOT style.

...And E.Cavani keeps scoring with his new HV3...

NIKE ACADEMY

The Nike Academy played host to Derby County this week at St.George’s Park. A strong team performance resulted in a 4-2 victory for the Nike Academy, with goals coming from, Josip Kolobaric (Croatia), Enzo Sauvage (France) and two from Myer Bevan (New Zealand)

Following an impressive start to his Academy career, Enzo Sauvage is currently on trial with Championship club, Wigan Athletic, while Siriki Dembele (UK) is currently with Barnsely Football Club.

HYPERVENOM III TECH CRAFT LAUNCH

On 2.13, we launched the new HV3 Tech Craft to much excitement from FOTs

In addition to social posts from key category specialty partners, we also worked with key affiliates (Footyboots.co.uk, Footy-boots.com, The Sole Football and Footy.com) to share the story across their channels, driving traffic to Nike.com.

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GAME OF THE WEEK

Real Madrid vs. Napoli

2.15 at 8.45pm

Bayern Munich vs. Arsenal

2.15 at 8.45pm
Created By
Delphine GUILLIN
Appreciate

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