Nike Town London
11 Teamsports Berlin
Fútbol Emotion Barcelona
Sport Zone Oporto - Portugal
In order to elevate service with the FOTs & FOYAs in the Portuguese marketplace, the IBERIA team worked with Sport Zone - their most important retailer in Portugal, to create an elevated trial experience in Oporto at Norteshopping mall (2.7 to 2.12)
On 2.7, they kicked off the consumer experience with the presence of the most relevant Hypervenom player in Portugal, André Silva, striker from FC Porto & PNT. After a product innovation explanation led by their EKIN team, 6 FOT’s had the chance to ask questions to André Silva.
The Nike Academy played host to Derby County this week at St.George’s Park. A strong team performance resulted in a 4-2 victory for the Nike Academy, with goals coming from, Josip Kolobaric (Croatia), Enzo Sauvage (France) and two from Myer Bevan (New Zealand)
On 2.13, we launched the new HV3 Tech Craft to much excitement from FOTs
In addition to social posts from key category specialty partners, we also worked with key affiliates (Footyboots.co.uk, Footy-boots.com, The Sole Football and Footy.com) to share the story across their channels, driving traffic to Nike.com.