Though race, skin tone, and cultures might separate us, #WeAreOne works to prove that, in the end, human beings must come together to celebrate each other's differences and similarities. This campaign was created to put an end to racism by promoting positivity and inclusiveness. By increasing awareness through events and contests, #WeAreOne hopes to create a more positive environment. Fifty percent of the money made from all events will be given to different organizations combating racism.
- Duration: April 1st - June 1st
- Audience: 18-30 year olds
- Hashtags: #WeAreOne
- Social Media outlets: Instagram, Twitter, & Facebook
- Events: FIFA Charity Match, Humans of NY book signing, I Heart Radio Charity Concert
- Contests: Free Vacation to anywhere in the world sponsored by AIRBNB
- Spreads: Cosmopolitan Magazine
- Donate money to smaller organizations around the world that combat racism
FIFA CHARITY MATCH
In order to promote coexistence, FIFA will host two charity matches featuring Spain vs. Croatia and England vs. Mexico. Both matches will be held on May 1st, otherwise known as Global Love Day. Anfield, home to Liverpool Football Club, has agreed to host the England National team as they face the Mexican national team, while Camp Nou will host Spain vs. Croatia. During halftime, pictures of fans embracing the diversity in their friend groups with one of the campaign's hashtag, #WeAreOne, will be proudly displayed on the large screens. Fifty percent of the proceeds will be given to Racism. It stops with me. organization.
Humans of New York book signing
On April 22nd, Humans of new York, a photoblog and book that features street portraits and interviews collected on the streets of New York City to embrace diversity, will hold a book signing. To promote the background of every individual, the author, Brandon Stanton, will read his favorite interviews from the book. At the end, Stanton will open the floor for questions, and encourages those attending to express their curiosity for others' stories and cultures. Fifty percent of the proceeds will be given to the A.N.S.W.E.R. organization.
I Heart Radio charity concert
Celebrities like Taylor Swift, Beyonce, and Paul McCartney will come together and share a stage to celebrate coexistence and differences. On May 15th, thousands will gather at the iconic Hard Rock hotel and casino in Las Vegas to watch as these artists promote diversity. Each artist will give a five to ten minute speech about their background and efforts to end racism in hopes that fans will listen and create a chain reaction. Tickets will only be given to the first 20,000 people to post a picture showcasing diversity with the hashtags #WeAreOne or #LoveFirst on Twitter, Instagram, or Facebook. Fifty percent of the proceeds will be given to the Black Lives Matter campaign.
aROUND THE WORLD CONTEST HOSTED BY AIRBNB
Clients of AIRBNB, an online marketplace and hospitality service, enabling people to lease or rent short-term lodging including vacation rentals, apartment rentals, home stays, will be entered for a chance to win a trip anywhere in the world. By proudly displaying the #WeAreOne or #LoveFirst hashtags on their AIRBNB profile and opening their home to individuals or any race, ethnicity, or culture, individuals will have the opportunity to travel and stay at any AIRBNB location. One lucky winner will be chosen on May 20th.
COSMOPOLITAN MAGAZINE SPREAD
To showcase diversity in models and encourage the world of fashion to work against racism, #WeAreOne is partnering with Cosmo to publish a four page spread on the magazine's May issue. The spread will include eight photographs with over 15 women of all different backgrounds, races, ethnicities, and looks to promote a message of inclusion and love. Three interviews will be conducted for the spread of women who have experienced racism in their lives and their hopes to put an end to it.