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PRATHA

A brand of Future consumers were looking at presenting their range of products differently. The film team designed each frame and shot the video on high speed to achieve a divine effect. The 5 tattvas was the connected thread across the film

Pratha Products

MOODBOARD

CONCEPT

THE FIVE TATTVAS

The five elements of nature. The products can take the form of 5 elements which are wind, water ,fire, earth, and ether. The visual treatment and color accents for the video can be decided by the elements itself. for ex. yellow orange hues for fire. blue for water. We can show the elements forming one by one and converging at the end into a beautiful arrangement of the products

WHY FIVE TATTVAS

Wind/air - brings Refreshment, Fun, Joy And Happiness In Life.

Fire - transform Your Life With Confidence And Enthusiasm, Driving Force Behind All Life Processes

Water - conception Of New Ideas, Clarity Of Thoughts, Creation Of New Vision

Earth - gives Stability. Balance, Infinite Patience And Maturity In Character

Ether - Represents Expansion, Enhancement, Extension, Spread, Communication

STORYBOARD

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