One of Violet’s priorities — instilled by her mother from a young age — included having straight hair. The director made sure to reflect the challenges — both internally and externally — black women face involving their natural hair. Internally, society teaches them to hide their natural hair, because it’s not “professional,” it’s “difficult to manage” and it’s “unattractive.” Moreover, externally, they receive hateful comments from classmates, coworkers and even strangers.
Another theme that played a significant role in the movie is the advertisement industry. The film openly showed how most product advertisements are sexist: from makeup to beer commercials.
With Violet being an advertising executive in the movie, she herself had commercial ideas that degraded women and boosted the ego of men. These ads intend to make women feel insecure about themselves as well as overly sexualized and contribute to the current rape culture present in our college and work environments. And the director used Violet’s job as the perfect platform to convey the message to the audience.
Although I could go on pointing out the fantastic messages this movie brings up, they might involve some spoilers. So, I’ll let you guys find them on your own once you watch the movie.