Introduction

Adobe certifications generally expire after two years. To stay current, the Adobe Credential Program offers renewal exams—shorter tests that focus on the newest solution capabilities as well as the things you already know. Renewal exams are meant only for those who have an existing credential that is about to expire—you can’t take a renewal exam if you don’t have the original certification.

The Adobe Certified Master - Analytics Architect exam guide provides potential candidates with information they need to prepare for the certification exam.

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Exam Guide Sections:

• Intended audience
• Exam information
• The candidate ready to take the test
• Exam objectives and scope
• Online sample test
• Preparing for the exam

Intended Audience

• Solutions Architect
• Technical Manager
• Data Architect
• Analytics Engineer
• Analytics Strategist
• Multi Solutions Engineer

Exam Information

• Exam number: AD5-E804
• Exam name: Adobe Certified Master - Analytics Architect Renewal
• Certificate level: Certified Master
• Status: Active
• Available languages: English
• Number of questions: 35
• Formats: Multiple choice and multiple select
• Duration: 70 minutes
• Delivery: Online proctored (requires camera access)
• Passing mark: 24/35
• Price: $125 USD / $95 USD (India)

The Candidate Ready to Take the Exam

At a minimum, the candidate seeking to become certified as an Analytics Architect has a minimum 3-4 years of experience designing Adobe Analytics architecture, data layer specifications, and tag management, as well as a basic understanding of JavaScript code. The candidate is responsible for translating business requirements into tracking specifications and Adobe Analytics variables.

Familiarity with the following technologies and environments:

• Web Analytics Applications
• Adobe Experience Cloud
• Tag Management Systems
• CMS
• Browser developer tools
• Optimization tools
• Code editors

Exam Objectives and Scope

Section 1: Discovery (17%)

• Demonstrate ability to audit sites
• Investigate client needs to build business requirements
• Given a scenario, create measurement framework

Section 2: Solution Design (57%)

• Translate business requirements into variables and metrics
• Demonstrate ability to manage report suites settings
• Given a scenario, recommend the best methods for collecting data
• Write technical specifications for tagging engineers
• Write technical specifications for site developers
• Create Experience Cloud users/groups

Section 3: Post Implementation (26%)

• Given a set of requirements, validate tracking through browser developer tools and Adobe reports
• Apply procedural concepts to manage data extraction and relationships
• Evaluate data privacy requirements to establish a data governance model
• Given a scenario, manage data sources and connectors
• Configure necessary segments and calculated metrics to answer business requirements

Online Sample Test (not available yet)

The sample test allows you to see the type and format of questions that you will encounter in the actual exam. There is no sign on needed. The results of the sample test are not stored, and do not predict your actual test results.

• Mark your answer in each question.
• Use the link “Send Comments for this Question” to provide specific feedback.
• Click Next on the upper portion of the screen to save your answer and move to the next question. You may return and revise your question within the specified time.
• On the last question, click Submit Exam to submit all your answers.
• Complete the short survey. Click Submit.
• Click “Take Me to My Results” to view your sample test result details.

Preparing for the Exam

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Recommended Preparation: (add the list if there is one in the exam guide PDF, if none, delete this portion)

• Adobe Analytics Implementation course
• Adobe Analytics Tag Management course
• Adobe Analytics Online Reference
• Adobe Experience Platform Launch User Guide

Questions and Inquiries?

Please contact the Adobe Credential Program Customer Support team.

The content of this exam guide is subject to changes and updates. Last update August 2020