Oregon is magic.
Travel Oregon’s fall advertising taps into the success of last spring’s Only Slightly Exaggerated (OSE) campaign with a new, seasonal angle. Showcasing whimsical illustrations of the magic of fall and wintertime adventures in Oregon, new illustrations were created to inspire Oregonians and visitors to take a trip in and around the state this winter.
Additional illustrations will be released weekly as the campaign continues to roll out through December. Click through the images below to explore the magic of Oregon. What seems like a fantasy is actually a depiction of real places you can visit throughout the state. For some of our favorite fall and winter activities , visit TravelOregon.com.
Explore the New Oregon Mural Trail
In addition to the campaign illustrations, new murals have launched in each of the state's seven regions bringing the magic of the Only Slightly Exaggerated campaign to life in the real world. Explorers will be sharing their mural experience with the hashtag, #OregonisMagic. Learn more about the Oregon Mural Trail here.