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Oregon is magic.

Travel Oregon’s fall advertising taps into the success of last spring’s Only Slightly Exaggerated (OSE) campaign with a new, seasonal angle. Showcasing whimsical illustrations of the magic of fall and wintertime adventures in Oregon, new illustrations were created to inspire Oregonians and visitors to take a trip in and around the state this winter.

New illustrations written and produced: Wieden + Kennedy Illustrations by : Psyop 2D Animation: Sun Creature Studio

Additional illustrations will be released weekly as the campaign continues to roll out through December. Click through the images below to explore the magic of Oregon. What seems like a fantasy is actually a depiction of real places you can visit throughout the state. For some of our favorite fall and winter activities , visit TravelOregon.com.

Oregon exploration in the fall and wintertime offers unparalleled experiences, from leaf-peeping in Southern Oregon to alpine skiing in Eastern Oregon to scenic train rides on Mt. Hood, or storm watching on the Oregon Coast— getting outdoors (or staying indoors) in Oregon during the less-traveled season is full of delightful surprises.

Explore the New Oregon Mural Trail

In addition to the campaign illustrations, new murals have launched in each of the state's seven regions bringing the magic of the Only Slightly Exaggerated campaign to life in the real world. Explorers will be sharing their mural experience with the hashtag, #OregonisMagic. Learn more about the Oregon Mural Trail here.

Murals in the Making

Artist, Blaine Fontana (left) poses in front of The Dalles mural located at the Leeland Property Management (photo credit: The Dalles Area Chamber of Commerce). Daisy (right) of Dog Gone Oregon sits in front of Crooked River Brewing's mural located in Prineville (photo credit: Dog Gone Oregon).

These murals were brought to life in partnership with Forest for the Trees, a nonprofit organization dedicated to the creation of contemporary public art.

Interviews, custom itineraries and additional assets are available upon request. We look forward to working with you! Media inquiries: traveloregon@maxwellpr.com.

The Oregon Tourism Commission, dba Travel Oregon, works to enhance visitors' experiences by providing information, resources and trip planning tools that inspire travel and consistently convey the exceptional quality of Oregon. The commission aims to improve Oregonians' quality of life by strengthening the economic impacts of the state's $11.8 billion tourism industry that employs more than 112,000 Oregonians. Visit TravelOregon.com to learn more.

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