Apple Airpods By: Shardona' Hayes, Arlene Miranda, and Kassandra Pacheco

Here's what they solve:

  • 1. Using Apple AirPods, the user no longer has to worry about tangled wires, because the earphones are wireless.
  • 2. The AirPods are also lightweight. They are designed to fit into the listeners ears without discomfort. Going for a run? The earphones will stay in your ears without the hassle.
  • 3. Lastly, the AirPods allow you to connect to Siri by simply double tapping either AirPod. Activating Siri has never been so easy!

Competition:

You can purchase these wireless earphones in stores such as Target and Best Buy.

The Onkyo W800BT runs at a price of $299.99.

The Samsung IconX runs at a price of $84.99. you can purchase these wireless earphones on Ebay or at bonanza.

Target Market

More than 85 percent of AirPod owners are males between the age of 25 through 40 years old. Milleninials make over one third of the men who bought a pair.

The AirPods appear to have an increased retail sale online. 75% of Airpods were sold online on December 13th, 2016. The sales were even bigger than on Black Friday and Cyber Monday!

Price Point

The price of AirPods (bought in an Apple store) cost $159.00. However, at Wal-Mart, they run for $299.99. In comparison to other wireless headphones, AirPods supply you with a greater quality of listening and a more advanced experience.

Credits:

Created with images by pestoverde - "New Apple AirPods with iPhone 7" • pestoverde - "New Apple AirPods with iPhone 7"

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