ADAA 2018 Promotional Toolkit A guide for adobe partners

COVER IMAGE: "Hell You Talmbout" from "Forgotten News, Forgotten Names" by Denzel Boyd, Virginia Commonwealth University. 2017 Winner: Social Impact – Video Editing/Post-Production

Fast Facts

Submissions to the 2018 Adobe Design Achievement Awards open on March 7th. This year's Early Bird deadline is April 24, 2018, and the final deadline is June 4th.

  • For competition dates and categories: http://adobeawards.com/us/competition
  • For prizes and benefits: http://adobeawards.com/us/benefits
  • To see entries submitted in real time: http://adobeawards.com/us/live (sort by Category / Region / Country / School / Status)
  • To see last year's Finalists and Winners: http://adobeawards.com/us/showcase (sort by Category / Status)
  • For information on the 2018 agency mentorship pilot: http://adobeawards.com/us/mentors

Send students to www.adobeawards.com to enter their best work and take the first step toward launching their creative career (the submission process is super easy)!

Students entering by the April 24th Early Bird deadline get extra exposure for their work; they have MULTIPLE chances to make the Semifinals. If they're not selected in the first judging round, they can get back to work and re-submit by the final June 4th deadline!

The ADAA competition includes loads of standout student work, community features and inspiring stories about emerging creatives going after their dreams.

Encourage everyone (even those NOT eligible or planning to enter the competition) to join the community and see what the next class of creative pros is up to! The ADAA is active on the following social platforms; content is ported to the ADAA home page and student work appearing in the ADAA Live Entry Gallery is powered by Behance and formatted to be highly sharable.

Use this suite of assets to help you get the word out about the 2018 competition...


Option 1: Share Our Posts

It's easy to share competition updates via the ADAA Facebook page. Just use the SHARE function on one of our recent posts linking to the ADAA website.

Option 2: Post Your Own Call for Entries

SAMPLE COPY: Attention all students! Submissions are now being accepted to the 2018 Adobe Design Achievement Awards. Enter your best work and earn international exposure, plus a shot at an unforgettable trip to Adobe MAX. Visit www.adobeawards.com to follow the action, get inspirational student stories and career lessons, and cheer the next class of creative pros to the finish line.

IMAGE: We've included sample images for posts below; you may also use any photo from last year's student showcase with proper credit to the student and school.


Option 1: Retweet Us

It's also super easy to share news about the ADAA via our Twitter page; just retweet a recent tweet linking to the ADAA website.

Option 2: Tweet Your Own Call for Entries

SAMPLE COPY: ATTENTION STUDENTS: Submissions to the 2018 #adobeawards are now open! Visit www.adobeawards.com to enter and take the first step toward launching your creative career.

IMAGE: If you'd like to include an image with your tweet, follow the Facebook recommendations above.


Option 1: Regram Us

Our Instagram account is very active during the competition season and we would love to be regrammed! Share any post with your followers and be sure to mention @adobeawards or #adobeawards.

Option 2: Post Your Own Call for Entries

IMAGE: We've created a series of short video slideshow posts from ADAA student work just for Instagram; they're available for your direct use...

SAMPLE COPY: 2018 @adobeawards submissions are now open; go to adobeawards.com to enter your best work and #launchyourcareer.

Relevant Social Copy / Tags

Some language to emphasize as you're posting (and even just talking!) about the ADAA:

  • Launch your career
  • Launching student careers
  • Enter your best work
  • Top talent from around the globe
  • Join the community
  • Inspirational student stories
  • Next generation of creative pros
  • Cheer on the (next generation of creative pros)
  • Take the first step
  • Get started, and get noticed
  • (See/Watch/Help/Make) creative dreams come true
  • #adobeawards
  • #launchyourcareer
  • #getinspired
  • #creativecareer

Print Poster

ADAA Videos

We always have lots of video content to help you promote the ADAA; here are just a few pieces to get you started (we'll share more as the competition progresses)...

Email Newsletter

We'll be publishing a regular newsletter again this year filled with competition updates, creative inspiration, and tips for launching your career. Sign up on the home page of the ADAA website and feel free to send us requests / suggestions for content to include!

Banner Ads

Additional Images

We're making our complete bank of social media images and launch marketing assets available to you, as well. Repurpose them in any useful way to help get the word out and launch student careers!


Still have questions?

Email Lisa Temple and Max Starubinsky – we will get you what you need.

"Thinking in Colors" by Mariska Hagendijk, Grafisch Lyceum Rotterdam. 2017 Finalist: Fine Art - Photography.

Thank you for helping us make creative dreams come true!

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