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4 Tips to Increase Your Brand Awareness

Cultivating brand awareness is crucial to expanding your business. If you only attempt to connect with others when trying to make a sale, you won’t be known for anything beyond that. Brand awareness allows you to target customers, generate leads, close sales deals, build relationships, and ultimately foster trust. Developing brand awareness is not a one-and-done tactic. You must have a strategy in place that allows your brand to grow through time. Here are 4 tips to increase your brand awareness:

1. Create and maintain brand identity

Consistency helps people remember your brand. Be consistent with your logo, colors, and design. Your company’s personality is represented in your brand and how you execute it. If you can leave a lasting impression, you will have connected with your audience in a personal way. In return, they will remember your brand. If you work with external partners, make sure you are in control of your brand and proof everything before it is distributed &/or goes live.

2. Stay active

You can’t just sit by and expect customers to come to you. People aren’t going to recognize your brand after only seeing it once or twice. To gain new customers, utilize various social media platforms and spice up your content with infographics and videos. Get more people talking by launching campaign ads and incorporate your messaging throughout different channels. Resonate with potential customers by engaging them through interactive content. These actions can all result in increased brand awareness.

• According to GlobalWebIndex, individuals spend an average of 3 hours per day on social networks and messaging platforms

• 54% of social browsers use social media to research brands and products

3. Use referrals

Don’t be afraid to ask for help. Referrals can carry a lot of weight. Here are some statistics that validate the power of referrals:

• 83% of respondents trusted referrals from people they knew – Nielsen

• Word of Mouth marketing (WOM) has been shown to improve marketing effectiveness by up to 92% – Forbes

Create a marketing strategy in which your company offers incentives to share their experiences online and with their friends. By presenting additional incentives in exchange for a promotion, you are improving their experience while increasing brand awareness. Also, ask influencers to discuss your products and results can be mutually beneficial.

4. Excel in customer service

Creating a better experience for your customers increases the likelihood that they will keep coming back. People naturally respond to authenticity, so personalize the customer experience by addressing them by name and offering something special. Create a human touch by treating all your customers in a friendly, polite, and respectful way, and always try to resolve their questions on time. One of the most impactful ways to increase brand awareness is to provide highly valuable experiences and customer service.

• According to Forbes , 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family

Learn how Galactic can be an extension of your brand!

Created By
Savy Huynh
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Created with images by garageband - "abstract art background" • LoboStudioHamburg - "twitter facebook together" • landersb - "dumb bell weights lifting" • geralt - "target group advertising buyer"