The header now has a clickable phone number that is prominent for traffic to see. It is also a tracking number to help understand the type of leads generated from the Adwords campaign. The header has minimal content and focuses on getting traffic to fill out the contact form.
Muli-Step Contact Form
The new contact form is multi-step to help generate better leads for Hill Horticulture. It asks pre-qualifying questions to help the sales team give a better quote to the lead.
I minimized the amount of services displayed to keep it clean. I also didn't link the services to the main website. This helps to not distract traffic from the goal of filling out the contact form.
I used a lightbox (pop-up) to showcase a variety of landscaping jobs Hill Horticulture has done in the past. This helps show the quality and range of work they are capable of.
I added a review section to the landing page to help highlight the customer service that Hill Horticulture is known for.
I added a CTA's to the bottom - a button as well as a phone number - to help increase leads. This way traffic doesn't have to scroll all the way to the top of the landing page to make a decision.
The landing page is mobile friendly because we do run Hill's Adwords on mobile devices. This will help with mobile conversion rates.