What can be said about t-shirts that hasn’t been written on your website or that of your competitors? The content that works on the Rush Orders Tee site--the memorable and captivating aspects--are the stories. Pieces about production or brands and their concepts. Features about your mission and that of the companies, groups, and individuals who purchase your products and services. The site's content should be driven by storytelling whether that is by video, text, or photo. For me, the 76ers campaign is an excellent example of pulling all of these core beliefs together: efficiency, engagement, and creativity. I wanted to use that strategy's framework to display and encourage other concepts while increasing reach.
The Philadelphia Flyers are one of the top NHL teams in terms of success, franchise valuation, and fan engagement. This passion and focus of the Flyers' faithful is an incredible resource for interaction and storytelling. Since Rush Order Tees has successfully transitioned into professional sports relationships, it seems that a corporate partnership with the Philadelphia Flyers is a natural fit. In this hypothetical rollout, the Rush Order Tees + Philadelphia Flyers partnership is managed on the site through blog posts and social media.