Creativity was first endorsed from the top down
Matt Jackson from affectors spoke side by side with Adobe's Paul Robson, (President Asia Pacific) and Chris Skelton, (MD A/NZ) at an all staff meeting about how the creative cloud was driving a New Creative Renaissance.
A host of New Creatives working in all media inspired audiences in Sydney, Melbourne, Brisbane and Auckland demonstrating how the Adobe software and the Creative Cloud allowed them to collaborate and create in new ways to wider audiences. These live performances were spread wide through online video content posted to Adobe's creative online community.
Adobe evangelists stood side by side on stage with the affectors to introduce audiences to Adobe's Creative Cloud strategy, purpose and values. This was done through a mix of inspirational work from passionate New Creatives as well as practical ways audience members could start using the Adobe products more creatively that same day.
"The partnership we have established with the affectors over the last two years has been very unique. Our key goals were to drive creativity, passion and inspiration internally throughout the organisation and to reconnect with the local creative community by showcasing some of the amazing local talent that exists. The partnership has allowed us to do this on many different levels. I have no doubt we will continue to work with Matt and the team as we evolve our strategy",
Clare Cahill, Creative Cloud Marketing Manager, Adobe