#organization - Adobe Spark allows to break down different contents into interactive sections, which we made use of to visualize different information we wanted to communicate in an engaging manner. After an introduction of our past research and future implementation, we reflect on the team roles and give an outlook on the complete final project.
#presentation - Since the proposal should convince the audience of its quality, we decided to present it with Adobe Spark - the application we intend to have for the final project itself. For that we balanced an engaging design with professional content and appropriate citations.
#infoneeded - The need to reduce litter in Castro was established by the government after thorough research and previously failed interventions. Research and our observations showed cigarette butts to be the most pressing issue, thus we decided on finding an intervention that reduces the amount of cigarette butts on the street.
1. #estimation - To understand whether our intervention could reach enough people, we used Fermi estimation to approximate the amount of people and smokers passing every day. We observed on average 3 people per minute, which equals to 200 per hour, and totaling to 2400 if we assume 12 busy hours. With a smoking rate of 11% in San Francisco, we can reach approximately 250 smokers per day through the intervention (Dowd, 2015). While not each of them will want to throw away the cigarette, they become aware of the intervention and might adjust their behavior.
2.#breakitdown - Our process of coming up with an effective intervention is done by breaking down this complex problems into more tractable components, in order to characterize exactly what our problem is and therefore what will a successful intervention look like.
3.#teamroles: This is a great use of the HC because we recognize the importance of team roles and having a contrarian. This is based on research that we refer to. We managed to work within our constraints - because we did not choose our own team and had a non-Minerva member - and built up a strong team spirit and trust.
Bonanomi, G., Incerti, G., Cesarano, G., Gaglione, S. A., & Lanzotti, V. (2015, January 21). Cigarette Butt Decomposition and Associated Chemical Changes Assessed by 13C CPMAS NMR. PLoS ONE, 10(1), e0117393. Retrieved March 11, 2017, from http://doi.org/10.1371/journal.pone.0117393
Design Thinking. (2017, July 8). Empathy Mapping. Retrieved 13 March 2017, from http://www.designthinkinguk.com/empathy-mapping/
Dowd, K. (2015, December 1). Which counties smoke the most in the Bay Area?. Retrieved March 11, 2017, from http://www.sfgate.com/bayarea/article/Which-counties-smoke-the-most-in-the-Bay-Area-6665500.php
Partington, D., & Harris, H. (1999). Team role balance and team performance: an empirical study. Journal of Management Development, 18(8), 694-705. doi:10.1108/02621719910293783