Getting the word out
The main goal of the external advertising you see over the next few months will be to get our name out there to the people of Kern County. We have developed a strategy that starts with press releases about our name change and some of our projects and divisions that will hopefully garner some news coverage.
We will follow that up with some appearences by Bill, Brad, and/or Lamar on local television and radio starting the week of the 15th. After that, we move into a longer term advertising campaign featuring generic spots highlighting our name change and general philosohy (See the spot examples below). NOTE: These spots will be translated into Spanish for radio and television and also aired on Spanish networks.
Over the next several months we will maintain a media schedule with this imagery, slowly moving into more specific "stories" about our programs and successes as they arise. We will also begin using social media to help in "getting the word out" to the public about who and what we are (see below).
Please FOLLOW, LIKE and SHARE all of our social media pages so we can start with the biggest base possible.
We would love for EVERY employee to FOLLOW, LIKE and SHARE all of our social media pages so we start with the biggest base possible to get our word out to the community.
(Don't worry, these pages will be kept light and used for information purposes only. We will not use them to take stands on issues or for treatment purposes of any kind).
Internally, we will be focusing on telling stories that highlight our various programs and inform the staff of all of the wonderful things we do. Look for explainer videos on our programs, on our new initiatives etc. that will help you understand all of the good we are doing.
We are also going to introduce an exciting new concept in our internal communication. We will be launching a live show designed to give our staff (yes you) an open line of communication with top administration and our Director, Bill Walker in particular.
We have made some tremendous leaps forward in growth over the last several years. That growth means lots of new people and changes on a regular basis. Sometimes it's hard to keep up with or understand changes simply because of our size.
In an effort to improve the lines of communication between all levels of staff we are developing a regular live webcast that will have Director Bill Walker and Deputy Directors Brad Cloud and Lamar Kerley answering your questions LIVE in a two-way dialog.
"It is very important to us that this become an open forum that would be considered a safe place to ask questons, to bring us ideas, and to discuss topics with your peers and management. This kind of dialog is critical to continuous improvement for the department" States, Mr. Walker.
To facilitate this, we are looking for input on the things you would like included in this show. Look for a survey to be sent to you in the next few weeks that will ask for your input on this format.