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The Canadian Cosmetic Cluster Program Welcome to the Canadian Cosmetic Industry

The Canadian Cosmetic Cluster has developed a new Cosmetic Acceleration Program. The Cluster has only one goal and that is to increase your knowledge to help you accelerate your business for the Canadian Cosmetic Market. The Canadian Cosmetic Cluster will provide you with knowledge on cosmetic business, cosmetic formulation, ingredient knowledge and marketing. This is not your standard business course.

This accelerated program was developed for individuals looking to fast-track their business brand but who lack knowledge and experience in the fast-paced cosmetic industry. We will work with you to provide you with an essential plan to succeed. The course work is 10 hours a week for live one on one virtual lectures and 10 hours of course- work/reading per week. The program is 4 weeks long and completely virtual at this time. We work with the participant to customize the program to their needs and tailored to their schedule. The goal of the program is to develop a personalized business plan and plan of action for market readiness.

Program Cost –$4000 CAD All included

Week One

The first week of the program will focus on the basics of the cosmetic industry focusing on the areas of skincare and colour. The basics will set the foundation for understanding the cosmetic industry and helping the participant navigate the complex fast-moving cosmetic environment.

Introduction to the Cosmetic Industry

Cosmetic Business Writing Part 1

Raw Materials in Cosmetic Products (Skin and Colour Focused)

Formulations for Skin and Colour Cosmetics

Case Studies – Skincare Brands

Module 1 - Cosmetic Industry Foundations

Introduction to the Cosmetic Industry (2 Hours): This is a general overview of the cosmetic industry. We will talk about the industry across the supply chain from raw materials, contract manufacturing to services. This will be the foundation of all the courses in this program.

Cosmetic Business Writing Part 1 (2 Hours): Writing well is one of the most important skills you can develop to be successful in the business. The cosmetic industry is no different. This course will go over different types of business writing that you will encounter in your cosmetic career. This course will introduce business plan writing and you will begin your business plan.

Raw Materials in Cosmetic Products (2 Hours): Raw materials are the building blocks of all cosmetic products. The principal raw materials used for manufacturing cosmetics are oily materials such as oils, fats, wax esters, and ester oils, and surface-active agents are used as emulsifiers, solubilizing agents. The water-soluble ingredients are often humectants or actives. This will be an overview of skincare and colour cosmetic ingredients.

Formulations for Skin and Colour Cosmetics (2 Hours): In this course, we will go over the basics for make-up formulations that combine intense pigments and with properties such as anti-ageing. Skincare formulas will also be reviewed such as skin-protecting balms to relieve dryness and protect from environmental pollutants. The objective is to learn how formulations are developed and how to read formulas.

Case Studies – Skincare Brands (2 Hours): A case study is a detailed study of a specific subject, such as a person, group, event or business. Case studies provide an inside view of how others have succeeded or failed in the industry. It is important to study the footsteps of others to keep up in the industry race. This case study will go over 4 skincare companies that are well established in North America Case studies are essential business research methods for business success. The following companies will be analyzed; Three ships Beauty, Glossier, Elizabeth Grant, and Constant Skincare.

Total: 10 Hours

Week Two

The second week of the program will focus on expanding on the cosmetic industry bases of formulation and product development. Innovation in the industries will be explored with a focus on post covid product trends.

Product Development for Skin and Colour Cosmetics

History of Cosmetics

Contract Manufacturers in Canada 101

Cosmetic Innovations (Skin and Colour Focused)

Case Studies – Colour Cosmetic Brands

Module 2 - Cosmetic Product Development

History of Cosmetics (2 Hours): The history of cosmetics spans at least 285,000 years ago and is a part of almost every society on earth. From Ochre use by the early humans to the ancient Rome baths that are still preserved today. We look at the evolutionary, biological and sociological aspects of the history of beauty.

Contract Manufacturers in Canada 101 (2 Hours): Contract manufacturers are essential for all small and medium-sized businesses to reach high volume. This course will go over Canadian full-service contract manufacturers of beauty and skincare products. How products are scaled up and what to look for in a good manufacturer.

Cosmetic Innovations (2 Hours): The beauty industry has always experienced innovation and reinvention, and the past year has been no exception. With the growing trends like clean beauty to personalized skincare and AI cosmetics solutions, there are many new trends in the cosmetic industry worth exploring. This course will focus on new trend predictions as well as current trends.

Product Development for Skin and Colour Cosmetics (2 Hours): Product development starts now! The course will go over the stages of cosmetic product development. From the laboratory and to the ingredients that can implement into the product for maximum benefit and efficacy. We look at the best ways a small business can develop cosmetic products and gain access to resources that will not break your budget.

Case Studies – Colour Cosmetic Brands (2 Hours): A case study is a detailed study of a specific subject, such as a person, group, event or business. Case studies provide an inside view of how others have succeeded or failed. It is important to study the footsteps of others to keep up in the industry race. This case study will go over 4 colour cosmetic companies that are well established in North America Case studies are essential business research methods for business success. The following companies will be analyzed; Eyeko, CheekBone Beauty, Nudesticks, and Anastasia Beverly Hills.

Total: 10 Hours

Week Three

The third week of the program will focus on regulatory processes in Canada. There will also be a focus on studying the strategies of global cosmetic companies like LVMH and COTY. By studying global companies, we can learn cosmetic business techniques, growth strategies and what innovations to focus on.

Cosmetic Regulatory

Cosmetic Packaging

Global Cosmetic Markets

Content Creation and Social Media

Case Studies – Cosmetic Global Brands

Module 3 - Going Global in Cosmetics

Cosmetic Regulatory (2 Hours): This course will be an essential step to succeeding in the cosmetic market. No cosmetics can be successful without regulation. In Canada, the Cosmetic Regulations and the Food and Drugs Act require that cosmetics sold in Canada are manufactured, prepared, preserved, packed and stored under sanitary conditions. We will go over the steps of product notification for Health Canada.

Cosmetic Packaging (2 Hours): Cosmetic packaging is used for cosmetic containers and secondary packaging of fragrances and cosmetic products. Packaging can be bottles, jars, boxes and palettes. This course will be an overview of the different packaging types for skin care and colour cosmetics and their advantages. Sustainable packaging will be discussed in detail.

Global Cosmetic Markets (2 Hours): The global cosmetics market size was valued at $380.2 billion in 2019, and is projected to reach $463.5 billion by 2027, registering a CAGR of 5.3% from 2021 to 2027. This course will be an overview of the global market. We will focus on the key points to enter various markets.

Content Creation and Social Media (2 Hours): Great content isn't a luxury, it's a necessity! The content you post on social media has the power to turn your brand into a household name and turn your followers into lifelong fans. The best way to stand out on social media is to identify specific goals, create valuable posts that align with those goals, and distribute content on the right platforms. This course will go over all the social media pathways and how cosmetic brands utilize the power of social media.

Case Studies – Cosmetic Global Brands (2 Hours): A case study is a detailed study of a specific subject, such as a person, group, event or business. Case studies provide an inside view of how others have succeeded or failed. It is important to study the footsteps of others to keep up in the industry race. This case study will go over 4 global cosmetic companies that are well established in North America. Case studies are essential business research methods for business success. The following companies will be analyzed; LVMH, Coty, L'Oreal, and Estee Lauder.

Total: 10 Hours

Week Four

The four weeks of the program will focus on finalizing the business plan, business structure and branding. In the final week, we focus on how the company will be structured and the roles and responsibilities of everyone involved. Strategic partnerships will be discussed. The Canadian Cosmetic market will be examined from coast to coast to explore all the available opportunities. The final business plan will be presented a week after the program's completion.

Cosmetic Business Management

Cosmetic Business Writing Part 2

Canada From Coast to Coast

Cosmetic Product Marketing

Cosmetic Branding

Module 4 - Succeeding in Canada

Canada From Coast to Coast (2 Hours): The Canadian Cosmetic market is worth 15 Billion USD. Canada is a country full of potential for the cosmetic industry. This course focuses on cosmetic consumer trends and purchasing habits from province to province, coast to coast.

Cosmetic Business Management (2 Hours): This course will help develop critical, practical business skills, such as marketing, accounting and communications. The focus will be on the operation of small cosmetic business operations, project management and strategic mapping. All these concepts help in improving business growth. You will also learn about the Cosmetic supply chain, new tech apps and communication methods.

Cosmetic Business Writing Part 2 (2 Hours): The second part of the business writing course will focus entirely on the business plan. We will analyze what you have written. A is the most important part of any business. Do not think even think about making product samples without a solid plan. A plan should also include financial information such as loans, debt and investments. The draft business plan will be created during this course.

Cosmetic Branding (2 Hours): Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a cosmetic product and distinguish it from other products on the market. Branding is important because it what makes a lasting impression on consumers. It also allows your customers and clients to connect with the message your company stands for and the lifestyle it is associated with. This course will review your personal brand and its message.

Cosmetic Product Marketing (2 Hours): There are no shortcuts to reach the top! There are many established and new cosmetic brands in any given market. A new cosmetic entrepreneur has to deal with a lot of competition and survive in tough market conditions. This course will go over what is needed for your cosmetic brand to not only tackle the competition but also to become a leader in your product niche.

Total: 10 Hours

Program Outcome: Lecture Time: 40 hours Course Work: 40 hours

This program will be using the following for communication; Microsoft Teams and Adobe Spark. The program will provide access to all reading material, live lectures and hands on virtual work sessions.

Additional program benefits will be the concept creation of the first product line. The participant will develop and outline the company structure. The participant will be able to describe their top 5 stumbling blocks that prevent them from achieving success.

Don’t wait for tomorrow to start today!

Are You Interested to Learn More?

Contact: Margarita Sidorova

Email: info@canadianCosmeticcluster.com

Phone: +016478771260

Address: Canadian Cosmetic Cluster, Unit 9B – 1250 Reid Street, Richmond Hill, Ontario L4B 1G3, Canada