Alexander M. Hoffmann A career is a story.

I started college in Evansville at the University of Southern Indiana. With a degree in Communications (focusing on Radio/Television) and minors in Business Administration, and Public Relations and Advertising I built my understanding of multimedia and creative practice.

Throughout undergrad, I developed skills as a leader, multimedia producer, and designer. This led to my entry into Indiana University's Human Computer Interaction—design program, where I sought to build upon my abilities as a designer. At IU, I developed a grasp of design processes, thinking, and theory, while sharpening my skills in digital designer.

My ability to think on my feet and communicate effectively drove me to become a highly dynamic designer. The excitement I bring to every meeting, and the ambition to design experiences that are user centered and user driven gives my work a personal touch defined by clients and users.

My studies gave me skills that are as wide ranged as my ambitions. I'm able to engage users through research methods ranging from co-design and contextual inquiries to surveys and traditional interviews. These insights lead to sketches, concepts, and eventually to higher fidelity prototypes. Finally, as a professional, the impact I make is often judged by the strategic and business insight I'm able to provide, and my studies were rounded by this perspective such that I can not only define opportunity, but facilitate conversations that explore the nuance. The work I did as a student lends itself to making an impact as a designer and prepared me to speak to the impact of design.