In today's lesson, we are going to explore the existence of gender stereotypes in marketing and advertising - portraying men and women in a certain fashion.
As the goal of marketing is to sell products to groups of people in society, it targets a specific group of consumers possessing certain characteristics (called a target market). In influencing the consumer, however, it can impose certain standards and social beliefs that can be considered unethical.
Think, Pair, Share: How is gender negatively portrayed in advertising today?
See, Think, Wonder
What are these images depicting?
What do you think about this?
What questions to these images make you want to ask?